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The BOtés: The faces of the AXA Women in the Field initiative, on their way to the finals

The Biarritz BOtés, the face of AXA’s “Femmes de Terrain” campaign, embody resilience in the Fédérale 2 final. Discover the stories of the women who serve as role models for women’s rugby.

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Foncia and rugby, a story of values and brand activation.

Foncia's history with rugby began in 2015, via its partnership with Racing 92. Nadjet Boubekeur explains how the brand activated this brand commitment to make it national.

BigMat and the locker room builders.

For the past 3 seasons, BigMat has been investing in amateur sport through its Les Batisseurs Du Sport program. To take its support for clubs a step further, the company is now committed to helping them carry out renovation work.

Unibet continues to write its history at the heart of amateur soccer.

Since 2019, Unibet has made amateur soccer one of the focuses of its sponsorship strategy by supporting its core target: soccer fans. Discover Unibet's commitment to amateur soccer and the metrics of season 4.

Sponsorship and women's sport: a story to be told

The place of women in society is a deep-rooted issue that echoes on the sports field, where inequalities run so deep. Here's a look at the situation.

Tactical analysis

Amateur sport as a field of activation for federal partners

The federations provide a national, non-partisan voice, combining media exposure via national team matches and proximity via their amateur clubs. Analysis of the different strategies adopted by federal partners.

Tactical analysis

Land Rover and the #LandOfRugby Experience

Land Rover, a partner to all forms of rugby, is bringing its #LandOfRugby commitment to life with 74 amateur rugby teams across the country, within 30km of a dealership.

Bouygues Telecom supports associations

Committed to working alongside associations to encourage collective action, Bouygues Telecom pays particular attention to the world of amateur sport by financing match outfits for 50 soccer, basketball, rugby and handball clubs.

Vestiaire Chat: Ludovic Bonnet, former Marketing and Communications Director at BigMat

For a number of years now, BigMat has been promoting diversity and inclusion in the broadest sense of the term through its communication slogan: "People count too". How does amateur sport enable BigMat International to nurture this signature? Here's how.