All clubs have their own identity, and are the standard-bearers of their town, district or community. As part of its partnership with the FFF, Uber Eats wants to promote the pride of French amateur soccer. #ànoscouleurs
All clubs have their own identity, history and distinctive features. They are the standard-bearers of their city, neighborhood or community. As part of its partnership with the French Football Federation, Uber Eats wants to promote this identity and highlight what makes amateur soccer clubs so proud.
To achieve this, the brand has decided to work on a special asset: the amateur club jersey. A collector's item that illustrates the club's identity, and which they can tailor-make with a renowned designer. This unique outfit will be offered to 50 selected amateur clubs.
There are 14,000 amateur soccer clubs in France, with a total membership of 2.1 million. Each of them has its own identity: logo, colors, slogan, stadium, town or emblematic personality(ies). This program aims to support the clubs' energy and their members' sense of belonging.
"As a major partner of the French Football Federation since last June, we are also very proud to be a partner of amateur soccer, which we wish to honor as it should be in this large-scale program. We're looking forward to supporting the 50 selected clubs in their efforts to strengthen their members' sense of belonging, highlight the things that make them proud, and convey the identity of their club or town directly on their jersey," explains Bastien Pahus, General Manager of Uber Eats France, Belgium and Switzerland.
This program is in line with Uber Eats' strategy of federating all soccer communities in France, while strengthening its local roots.
A collaborative program to design 50 unique shirts, representing the history and projects of clubs from different backgrounds. A program representative of the variety of French soccer: from rural clubs to neighborhood clubs, from country soccer to overseas soccer.
And what's on the agenda for the winning clubs?
A meeting with designer 'Naam' (Bled FC) to exchange distinctive elements of the club. Then a model of the jersey that will come to life at the end of the season, a jersey at the crossroads of fashion and soccer. Between performance and lifestyle, but always at the service of amateur soccer.
Just like the work done for CO Cachan (92) and US Laon (02), the program's two ambassador clubs.
As part of its partnership with the French Football Federation, Uber Eats wanted to support amateur soccer. But Uber Eats didn't need to show off its brand in 500 clubs: instead, the advertiser wanted to create a real inside experience for clubs.
All clubs have their own identity, their own history, and are all relays of their community. We wanted to highlight this identity. To do this, we decided to work on a special asset: a "collector's" jersey. An outfit that amateur clubs very rarely have the opportunity to own. explains Guillaume Sarfati, act for sport's CEO.
A scheme run in collaboration with Fuse France, YARD, Bled FC and the French Football Federation.
All clubs have their own identity, history and distinctive features. They are the standard-bearers of their city, neighborhood or community. As part of its partnership with the French Football Federation, Uber Eats wants to promote this identity and highlight what makes amateur soccer clubs so proud.
To achieve this, the brand has decided to work on a special asset: the amateur club jersey. A collector's item that illustrates the club's identity, and which they can tailor-make with a renowned designer. This unique outfit will be offered to 50 selected amateur clubs.
There are 14,000 amateur soccer clubs in France, with a total membership of 2.1 million. Each of them has its own identity: logo, colors, slogan, stadium, town or emblematic personality(ies). This program aims to support the clubs' energy and their members' sense of belonging.
"As a major partner of the French Football Federation since last June, we are also very proud to be a partner of amateur soccer, which we wish to honor as it should be in this large-scale program. We're looking forward to supporting the 50 selected clubs in their efforts to strengthen their members' sense of belonging, highlight the things that make them proud, and convey the identity of their club or town directly on their jersey," explains Bastien Pahus, General Manager of Uber Eats France, Belgium and Switzerland.
This program is in line with Uber Eats' strategy of federating all soccer communities in France, while strengthening its local roots.
A collaborative program to design 50 unique shirts, representing the history and projects of clubs from different backgrounds. A program representative of the variety of French soccer: from rural clubs to neighborhood clubs, from country soccer to overseas soccer.
And what's on the agenda for the winning clubs?
A meeting with designer 'Naam' (Bled FC) to exchange distinctive elements of the club. Then a model of the jersey that will come to life at the end of the season, a jersey at the crossroads of fashion and soccer. Between performance and lifestyle, but always at the service of amateur soccer.
Just like the work done for CO Cachan (92) and US Laon (02), the program's two ambassador clubs.
As part of its partnership with the French Football Federation, Uber Eats wanted to support amateur soccer. But Uber Eats didn't need to show off its brand in 500 clubs: instead, the advertiser wanted to create a real inside experience for clubs.
All clubs have their own identity, their own history, and are all relays of their community. We wanted to highlight this identity. To do this, we decided to work on a special asset: a "collector's" jersey. An outfit that amateur clubs very rarely have the opportunity to own. explains Guillaume Sarfati, act for sport's CEO.
A scheme run in collaboration with Fuse France, YARD, Bled FC and the French Football Federation.
