Proud sponsor of 74 amateur rugby clubs throughout France, Land Rover is offering them the Land of Rugby Experience. 4 challenges to be carried out on social networks to win a unique experience: driving the Brennus Shield to the Stade de France!
Land Rover and amateur rugby have been a love affair for almost 3 years.
Committed to supporting amateur clubs located near its dealerships throughout France, the brand is offering equipment to their U12 teams via its Land Of Rugby operation.
To liven up the season for their young ambassadors, Land Rover is offering them theLand of Rugby Experience, a series of challenges to be carried out on social networks to live a unique experience: driving the Brennus Shield to the Stade de France for the TOP 14 final.
The rules of the game are simple: 4 challenges to be completed with the U12s between January 15 and May 31. Each time, the club must publish photo/video content on its social networks to validate its participation in the challenge, mentioning the hashtag #LandOfRugby.
After more than 4 months of competition and 200 posts published by the clubs (15K interactions generated), one club stood out... but which one?
The youngsters from Rugby Club de Laon won the Land of Rugby Experience and headed for the Stade de France! Find out more at laonnois👇🏼
An activation led by Eventeam Ideas.
Land Rover and amateur rugby have been a love affair for almost 3 years.
Committed to supporting amateur clubs located near its dealerships throughout France, the brand is offering equipment to their U12 teams via its Land Of Rugby operation.
To liven up the season for their young ambassadors, Land Rover is offering them theLand of Rugby Experience, a series of challenges to be carried out on social networks to live a unique experience: driving the Brennus Shield to the Stade de France for the TOP 14 final.
The rules of the game are simple: 4 challenges to be completed with the U12s between January 15 and May 31. Each time, the club must publish photo/video content on its social networks to validate its participation in the challenge, mentioning the hashtag #LandOfRugby.
After more than 4 months of competition and 200 posts published by the clubs (15K interactions generated), one club stood out... but which one?
The youngsters from Rugby Club de Laon won the Land of Rugby Experience and headed for the Stade de France! Find out more at laonnois👇🏼
An activation led by Eventeam Ideas.
