Forget the clichés: amateur sports bring together 20 million highly segmented profiles (by age, socioeconomic status, and region). Discover how act for sport transforms this audience into a powerful advertising targeting tool for your local brand.

Drive foot traffic to your store through amateur sports? It’s possible. Discover how to turn your local partnerships into powerful drivers of drive-to-store traffic through targeted and measurable activation. The “act for sport” method explained.

Sponsorship isn't just for big corporations! Discover five real-life examples of small and medium-sized businesses (€15K to €80K), including FC Rocquancourt, that have generated tangible ROI (drive-to-store, HR, sales). The secret lies in activation. Could this be right for you?

Discover how the activation budget transforms traditional sponsorship into a powerful driver of long-term brand preference.

Find out how the 2026 Tour de France uses retro-marketing and the promotional caravan to turn sponsorship into pure emotion.

The Tour de France attracts the giants. With the arrival of Decathlon and CMA CGM, how does Groupama set itself apart? By connecting the professional elite with amateur sports. An in-depth look at a winning regional sponsorship strategy with act for sport.

How can you attract sponsors beyond mere local goodwill? Discover how the Quintilian questioning method helps amateur clubs shape their identity, thereby offering brands a real opportunity for engagement.

The women's DFCO team is having its second-best season ever, but its future is in jeopardy. A fragile model in need of rethinking. How can sponsorship help shape women's sports? Discover act for sport's approach.

Brands want to make an impact, but lack simple solutions. Let’s combine visibility and social impact through amateur sports sponsorship. A turnkey, socially responsible, and effective approach.

Amateur Sponsorship: Give Your Partner Clubs the Resources of the Pros.

Find out how Adidas and Belgium are incorporating René Magritte's art into the 2026 World Cup jersey to reach a wider audience.

Explore the metrics for professional and amateur sponsorship: qualified CPM, reach, cost per contact, and drive-to-store impact. Which option should you choose to maximize your ROI?

At act for sort, there are no bit players. Our interns and work-study students manage the supply chain, create visuals, and connect brands with thousands of clubs. In June, we’re shining the spotlight on our young team members who are boosting the performance of our activations.

Forget the stars. For the 2026 World Cup, 900.care is celebrating soccer thanks to Dembélé (well, not the one who won the Ballon d’Or…)

Don’t confuse immediate ROI with overall effectiveness. Learn how to balance your amateur sports sponsorship between widespread visibility and local business.

A look back at a magical evening: when Volvic and Act For Sport opened the doors of the ASM to the children of the Volvic Rugby Club.

How Groupama has established itself over the past 10 years as the key partner in amateur cycling. An analysis of a highly effective community-based sponsorship strategy that bridges the gap between professional and amateur sports.

Mbappé at AS Bondy, Kanté at Suresnes... Discover the first 26 amateur clubs of your favorite players and the vital impact of local soccer on the French national team.

No ticket to become a partner of the 2026 World Cup? Amateur soccer offers equally engaging alternative sponsorship opportunities. Discover how to engage fans at the heart of clubs with act for sport.

Why Are the Sponsors of the 2026 World Cup Changing? Aramco, Bank of America, Lenovo… An Analysis of FIFA’s New Business and Marketing Challenges.

Global partners, official sponsors, regional rights: Get an inside look at the business side of the 2026 World Cup and the budgets of giants like Adidas and Coca-Cola.

Check out the Top 5 best international World Cup marketing campaigns. From IKEA to Paddy Power, take a closer look at the campaigns that have left their mark on global soccer marketing.

Nike ACG Express: A stroke of genius or just a marketing gimmick? Guillaume Sarfati analyzes this rail journey from Paris to the Alps. Discover how Nike is reinventing sports hospitality by blending performance, heritage, and memorable experiences.

The success of act for sport? Detailed data that puts people first. Our insights reveal an intergenerational energy, spanning ages 7 to 77, driven by passionate volunteers. This precision allows brands to target their efforts effectively and meaningfully.

Amateur sports are the last screen-free sanctuary. Act for Sport examines how a 90-minute game offers teens a joyful break from screens and provides brands with a valuable sponsorship opportunity that combines social impact with genuine engagement.

Effectiveness or profitability? You no longer have to choose. Discover how act for sport bridges the emotional impact of the field with economic performance. A structured approach to transforming local engagement into a measurable driver of growth.

Brand awareness, local presence, or CSR: discover how amateur sports address brands’ business challenges. Move beyond theory and explore three real-world examples of how to turn sponsorship into an effective, structured, and measurable local marketing tool.

Immediate ROI or long-term effectiveness? Discover how act for sport balances financial performance with local engagement. A structured approach to transforming amateur sponsorship into a powerful and measurable driver of growth.

Learn how to turn your amateur sponsorship project into a strategic business tool. ROI, SROI, and on-the-ground impact: the keys to winning over your executive committee.

The Biarritz BOtés, the face of AXA’s “Femmes de Terrain” campaign, embody resilience in the Fédérale 2 final. Discover the stories of the women who serve as role models for women’s rugby.

The 2026 World Cup is coming. While the big names dominate the screens, find out how national brands are leveraging the power of amateur soccer.

The LEGO x FIFA collaboration for the World Cup has taken the internet by storm! We break down why and how this partnership is redefining sports sponsorship.

AXA is making a big push for women's rugby. Here's an example of an advertising campaign that spotlights female players and supports amateur clubs, from local teams all the way up to the French national team.

With a market worth €1.78 billion, sports sponsorship is entering a new era. Women’s sports, local engagement, societal transition: explore act for sport’s analysis to turn your investments into real, lasting impact.

Ambush marketing: parasitism or creative genius? Guillaume Sarfati, founder of act for sport, breaks down a debate that’s often too black-and-white. Why ingenuity must remain an alternative to massive budgets to keep sports marketing alive.