Don’t confuse immediate ROI with overall effectiveness. Learn how to balance your amateur sports sponsorship between widespread visibility and local business.

A look back at a magical evening: when Volvic and Act For Sport opened the doors of the ASM to the children of the Volvic Rugby Club.

How Groupama has established itself over the past 10 years as the key partner in amateur cycling. An analysis of a highly effective community-based sponsorship strategy that bridges the gap between professional and amateur sports.

Mbappé at AS Bondy, Kanté at Suresnes... Discover the first 26 amateur clubs of your favorite players and the vital impact of local soccer on the French national team.

No ticket to become a partner of the 2026 World Cup? Amateur soccer offers equally engaging alternative sponsorship opportunities. Discover how to engage fans at the heart of clubs with act for sport.

Why Are the Sponsors of the 2026 World Cup Changing? Aramco, Bank of America, Lenovo… An Analysis of FIFA’s New Business and Marketing Challenges.

Global partners, official sponsors, regional rights: Get an inside look at the business side of the 2026 World Cup and the budgets of giants like Adidas and Coca-Cola.

Check out the Top 5 best international World Cup marketing campaigns. From IKEA to Paddy Power, take a closer look at the campaigns that have left their mark on global soccer marketing.

Nike ACG Express: A stroke of genius or just a marketing gimmick? Guillaume Sarfati analyzes this rail journey from Paris to the Alps. Discover how Nike is reinventing sports hospitality by blending performance, heritage, and memorable experiences.

The success of act for sport? Detailed data that puts people first. Our insights reveal an intergenerational energy, spanning ages 7 to 77, driven by passionate volunteers. This precision allows brands to target their efforts effectively and meaningfully.

Amateur sports are the last screen-free sanctuary. Act for Sport examines how a 90-minute game offers teens a joyful break from screens and provides brands with a valuable sponsorship opportunity that combines social impact with genuine engagement.

Effectiveness or profitability? You no longer have to choose. Discover how act for sport bridges the emotional impact of the field with economic performance. A structured approach to transforming local engagement into a measurable driver of growth.

Brand awareness, local presence, or CSR: discover how amateur sports address brands’ business challenges. Move beyond theory and explore three real-world examples of how to turn sponsorship into an effective, structured, and measurable local marketing tool.

Immediate ROI or long-term effectiveness? Discover how act for sport balances financial performance with local engagement. A structured approach to transforming amateur sponsorship into a powerful and measurable driver of growth.

Learn how to turn your amateur sponsorship project into a strategic business tool. ROI, SROI, and on-the-ground impact: the keys to winning over your executive committee.

The Biarritz BOtés, the face of AXA’s “Femmes de Terrain” campaign, embody resilience in the Fédérale 2 final. Discover the stories of the women who serve as role models for women’s rugby.

The 2026 World Cup is coming. While the big names dominate the screens, find out how national brands are leveraging the power of amateur soccer.

The LEGO x FIFA collaboration for the World Cup has taken the internet by storm! We break down why and how this partnership is redefining sports sponsorship.

AXA is making a big push for women's rugby. Here's an example of an advertising campaign that spotlights female players and supports amateur clubs, from local teams all the way up to the French national team.

With a market worth €1.78 billion, sports sponsorship is entering a new era. Women’s sports, local engagement, societal transition: explore act for sport’s analysis to turn your investments into real, lasting impact.

Ambush marketing: parasitism or creative genius? Guillaume Sarfati, founder of act for sport, breaks down a debate that’s often too black-and-white. Why ingenuity must remain an alternative to massive budgets to keep sports marketing alive.

Ambush marketing: parasitism or creative genius? Guillaume Sarfati, founder of act for sport, breaks down a debate that’s often too black-and-white. Why ingenuity must remain an alternative to massive budgets to keep sports marketing alive.

A network that doesn’t engage locally will fade away. Discover how act for sport uses amateur sports clubs as a tool to drive engagement at your retail locations: Drive-to-Store, local data, and franchisee pride. Revitalize your catchment area!

The "L" Theft at Celio Explained: A Look Back at a Bold Marketing Campaign for the Launch of the "ELLES" Women's Collection. What's the Connection to Sports Sponsorship and Gender Diversity on the Field? A Strategic Analysis by G. SARFATI

Sponsorship is no longer just about a logo. It’s a major financial tool that reduces costs, offsets declining subsidies, and ensures that membership remains affordable. Find out how act for sport helps clubs thrive.

The jersey is the hardware; digital is the software. Discover how act for sport is breaking down the barriers between the field and the screen through its unique expertise in data, the supply chain, and user-generated content. The phygital revolution is underway.

Professional sports bring fame, while amateur sports bring legitimacy. To put an end to CSR-washing, brands need to focus on the “last mile”: the local club. Discover how act for sport makes impact tangible, appealing, and undeniable.

Sponsoring based on emotion is a mistake. Discover how to choose your partner clubs using consistency and digital maturity criteria to transform your sponsorship into a structured performance lever. The Defender example.

Discover how Uber Eats conquered amateur soccer with the "À nos couleurs" program. A lesson in strategy combining national visibility and grassroots impact thanks to the act for sport method. From professional jerseys to district handrails.

A local ROI of x15 is possible. Discover how to transform your amateur sponsorship into a strategic asset using the act for sport method: precise targeting, real activation, and data management for increased brand awareness.

Discover how to transform local proximity into a lever for national success. Through the Orpi case study and the Act for Sport method, learn how to industrialize your amateur sponsorship to boost your business and your brand image.

The logo on the jersey is just the beginning. Discover how sponsorship activation transforms passive visibility into concrete ROI through useful and connected field actions. Move from visual silence to real engagement!

Sponsorship or patronage? Don't choose at random. Find out how to balance CSR impact and business performance to secure your investments in amateur sports while optimizing your tax situation. The essential guide.

Land is the ultimate tool for territorial conquest. In 2026, local sponsorship will surpass digital to create lasting brand preference. Through rigorous activation, it will boost in-store traffic and local SEO.

In 2026, women's sports are an under-exploited business opportunity. With an engaged audience and record ROI, this is a sponsorship opportunity not to be missed. Discover how to move from CSR to performance with the method and successes of act for sport.