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Funding for Amateur Sports: How Sponsorship Is Changing the Financial Trajectory of Clubs
Sponsorship is no longer just about a logo. It’s a major financial tool that reduces costs, offsets declining subsidies, and ensures that membership remains affordable. Find out how act for sport helps clubs thrive.
How to choose the right clubs to sponsor: from emotion to strategy
Sponsoring based on emotion is a mistake. Discover how to choose your partner clubs using consistency and digital maturity criteria to transform your sponsorship into a structured performance lever. The Defender example.
How Uber Eats conquered French amateur sports: the field strategy
Discover how Uber Eats conquered amateur soccer with the "À nos couleurs" program. A lesson in strategy combining national visibility and grassroots impact thanks to the act for sport method. From professional jerseys to district handrails.
ROI of sports sponsorship: why visibility is no longer enough (and what to measure instead)
In 2026, amateur sports sponsorship requires proof. To be successful, image (local attachment), business performance (ROI via activation), and social impact (SROI) must be measured using accurate and transparent management tools.