actforsport unveils
the first jersey that can
SAVE 
A LIFE
A world first in amateur sports: more than 28,000 children now wear a discreet QR code on their jerseys, turning every game into a potential channel for calling for help—an initiative organized in partnership with Havas Play and the nonprofit L'Enfant Bleu.
In France, 1 in 10 children is a victim of abuse
Yet 70% of them never talk about it.
Because they don't know who to turn to. Because they're afraid to break the silence.
28,000 jerseys distributed
Since reaching these children can be a matter of life and death, the organization L'Enfant Bleu is launching a groundbreaking initiative: “The Jersey That Can Save a Life.”
The jersey that can save a life
PRINCIPLE
The concept is simple, yet revolutionary:
To transform the jersey—the most universal symbol of sports, worn every week by millions of players—into a secret means of protection. An everyday object that becomes a discreet signal, visible only to those who need it.
mechanics
A discreet QR code has been incorporated beneath each jersey number.
By scanning it, the child is immediately taken to the L'Enfant Bleu website, where they can report an emergency, ask for help, or speak with a professional.
Thank you
Thanks to the support of actforsport and 12 major partner brands (Allianz, AXA, Bigard, BigMat, Generali, HelloFresh, Homair, Leetchi, Optical Center, Sika, Spoticar, Tecnomat), more than 27,000 jerseys have already been distributed to over 1,100 soccer, basketball, rugby, and handball clubs throughout France.
“Children’s safety isn’t limited to any one place: at home, at school, and in their extracurricular activities, we must create spaces where they can be heard and protected. With this groundbreaking initiative, we can turn every amateur club into a place where prevention takes shape, where innovation enables us to take concrete action to ensure the safety and well-being of every young person.”
The Blue Child Alert Shirt
Watch this video to find out how the jersey that can save a life came to be—from the initial idea to its distribution to amateur clubs throughout France.
“For us, creativity only makes sense if it’s rooted in culture. Here, we’ve chosen amateur sports because it’s one of the few places where young people can be themselves. Turning the jersey into a symbol of protection is a direct and meaningful way to reach them.”
Brands Partnering with L'Enfant Bleu
“By accompanying thousands of children on the playing fields every weekend, we realized that our jerseys were powerful yet underutilized tools. That’s how the idea for this initiative was born, which we proposed to Havas Play for L’Enfant Bleu. A simple banner beneath the jersey numbers now helps in the fight against child abuse. If this helps even one child speak up and be saved, then all our efforts will have been worthwhile.”
