act

forsport

Young female basketball player in a club jersey holding a ball

, the sponsorship agencyfor amateur sports.

actforsport is turning amateur sports into a new platform for brands across Europe.

For nearly 10 years

Targeted sponsorship campaigns aimed at sports communities, experienced on the ground, amplified digitally, and measured using data.

7

European countries

+ 9000

+ 250 000

ambassadors in the field

+ 100

campaigns launched for more than 30 brands

Proximity is a medium.

Local sports are a mass medium that remains largely untapped by international brands—one that actforsport transforms into a true communication platform.

DIGITAL

Attracting and Recruiting the Right Clubs

Brand Platform

Develop the campaign narrative: Your brand is at the heart of this initiative and is getting involved in amateur sports for good reasons!

Media Coverage

Target by region, category, sport, and participant profile (CRM, social ads, etc.)

LAND

Equip your clubs, bring your brand to life

Your gear embodies emotion and a sense of belonging. Worn every weekend by thousands of athletes, your brand becomes part of the clubs’ daily lives and history. We manage manufacturing, customization, orders, sizing, quality control, logistics, and deliveries.

Social
Media

Clubs Become Your Ambassadors

Contents

Each club promotes your brand to its local community through photos, videos, equipment donations, games, and more...

Activations and Challenges

We’ll help you engage clubs throughout the season with products, additional uniforms, visits from athletes, or tickets to sporting events to be won.

Custom-printed rugby jersey, spools of thread, and iron-on club patches

You set the goal.
We design,
implement, and orchestrate
the campaign.

For a marketing or sponsorship director, launching a campaign across hundreds of clubs means managing a multitude of partners, production tasks, deliveries, and on-site contingencies.

With actforsport, you stay focused on your strategic goals and your vision for the initiative. We orchestrate the entire rollout and handle all the complexities.

What Brands Think

“The values embodied by soccer—respect, team spirit, and fostering social connections—are the same ones we cultivate at our Homair campgrounds. This initiative reflects our commitment to building connections, both on the field and on vacation.”

Quentin Schaepelynck
Homair

“With Les Petits Lions du rugby, Generali does more than just sponsor amateur sports. We support and encourage the younger generation in local communities—where passions and vocations are born and where the values of solidarity, respect, and pushing one’s limits are passed down. This sponsorship initiative is fully in line with our DNA: that of a committed insurer that supports its customers’ lives and believes in the power of sports to bring people together, educate, and foster growth.”

Rodolphe Pachot
, Generali France

“Whether they’re beginners or experienced riders, Groupama supports all cycling enthusiasts. Many of them come together, proudly wearing their jerseys—a symbol of their club membership. As part of the “Your Club, Your Jersey” initiative, by providing these cherished jerseys, Groupama offers tangible support to amateur clubs that are committed to promoting cycling throughout France. This initiative at the heart of the clubs is made possible thanks to our regional network—a core strength of Groupama’s DNA—and the expertise of act for sport, a true pioneer in supporting and developing amateur sports.”

Xavier Deshayes
, Groupama

“Local clubs are a tremendous force for community cohesion and the passing down of traditions. Supporting them means contributing to the vitality of sports throughout France […].”

Julie Barouch
, Director of Marketing and Communications at Optical Center

“Through the Grande Équipe initiative, Allianz France is strengthening [its] commitment by expanding its support for amateur soccer clubs, particularly women’s teams.”

Christophe Depont
Director of Brand, Advertising, Social Media, and Partnerships at Allianz France

“By supporting amateur sports clubs throughout France, we are reaffirming our commitment to being a brand that is close to people, present wherever collective spirit comes to life.”