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Digital Technology and Sports Sponsorship: A Revolution in the Making
The jersey is the hardware; digital is the software. Discover how act for sport is breaking down the barriers between the field and the screen through its unique expertise in data, the supply chain, and user-generated content. The phygital revolution is underway.
CSR and Amateur Sports: Why the "Last Mile" Is the Only One That Really Matters
Professional sports bring fame, while amateur sports bring legitimacy. To put an end to CSR-washing, brands need to focus on the “last mile”: the local club. Discover how act for sport makes impact tangible, appealing, and undeniable.
The case of the stolen "L"s at Celio: a marketing stunt that masks a revolution
The "L" Theft at Celio Explained: A Look Back at a Bold Marketing Campaign for the Launch of the "ELLES" Women's Collection. What's the Connection to Sports Sponsorship and Gender Diversity on the Field? A Strategic Analysis by G. SARFATI
