the blog from actforsport

Local sponsorship: the secret weapon for energizing and revitalizing your network

A network that doesn’t engage locally will fade away. Discover how act for sport uses amateur sports clubs as a tool to drive engagement at your retail locations: Drive-to-Store, local data, and franchisee pride. Revitalize your catchment area!

7 trends in amateur sports sponsorship (and how they will transform your partnerships)

Amateur sports sponsorship is changing in scale: it is becoming more local, more measurable, and more committed. ROI, digital technology, women's sports, and concrete CSR are reshaping what has become a strategic lever. 2025 laid the foundations, and 2026 is accelerating the process.

Butagaz and its mascot are back with young handball players

After 2 seasons and 70 sponsored clubs, the brand is back on amateur floors for a 3rd season, equipping young handball players.

betFIRST: dress like the champion

Belgium's leading sports betting brand, betFIRST is also the major partner of Royal Antwerp FC, the reigning Jupiler Pro League champions. The brand extends its commitment to soccer by supporting amateur clubs.