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Sponsorship or patronage: choosing the right option based on your objectives (and your tax situation)
Sponsorship or patronage? Don't choose at random. Find out how to balance CSR impact and business performance to secure your investments in amateur sports while optimizing your tax situation. The essential guide.
Local sponsorship: how to effectively activate your catchment area
Land is the ultimate tool for territorial conquest. In 2026, local sponsorship will surpass digital to create lasting brand preference. Through rigorous activation, it will boost in-store traffic and local SEO.
Why sponsoring women's sports is one of the best ROI opportunities in 2026
In 2026, women's sports are an under-exploited business opportunity. With an engaged audience and record ROI, this is a sponsorship opportunity not to be missed. Discover how to move from CSR to performance with the method and successes of act for sport.
2026 Sponsorship Budget: How to do more (and better) with your investments?
In 2026, amateur sponsorship will become a strategic and sustainable investment. To maximize its impact, it will be necessary to balance rights and activations (1:1 ratio), centralize management, and strike a balance between local visibility and CSR objectives.