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Amateur Sports Sponsorship: Definition, Needs, and How It Works to Find Partners

What is sports sponsorship? What are its benefits for clubs and companies, and what are the steps to building a lasting partnership?

August 13, 2026
6 min
🇫🇷 FR
Written by Lou

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Defender, a partner for all rugby styles

Defender, the official car of the TOP 14, continues its commitment to amateur teams by offering match outfits to the U12 "Defender of Tomorrow".

Partner news
10/10/2023
2 min
Written by Martin

La Boulangère: a taste for hand!

Official supplier to the French Handball Federation, and in particular to its women's teams, La Boulangère is extending this support by also committing itself to the women's teams of amateur clubs.

Partner news
June 30, 2023
1 min
Written by Martin

Discover the XBOX FC changing rooms

As the official gaming partner of the French Football Federation, Xbox inaugurates its second year of partnership with the launch of the XBOX FC program, aimed at amateur footballers and their infrastructures.

Interview
June 1, 2023
4 min
Written by Martin

Vestiaire talk: Xavier Deshayes, Sponsoring and Patronage Manager, Groupama

Working in Groupama's sponsorship department since 2015, Xavier has experienced the shift in sponsorship strategy from sailing to cycling. He explains this switch and the construction of their cycling take: "Par Passion du Vélo".

Interview
February 15, 2023
4 min
Written by Martin