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2026 World Cup: Why the Real Battleground for Brands Lies in Amateur Clubs
The 2026 World Cup is coming. While the big names dominate the screens, find out how national brands are leveraging the power of amateur soccer.
SPORSORA 2026 Outlook: Where Are the New Sponsorship Opportunities?
With a market worth €1.78 billion, sports sponsorship is entering a new era. Women’s sports, local engagement, societal transition: explore act for sport’s analysis to turn your investments into real, lasting impact.
Long live ambush marketing: what if the debate deserved more than just principled stances?
Ambush marketing: parasitism or creative genius? Guillaume Sarfati, founder of act for sport, breaks down a debate that’s often too black-and-white. Why ingenuity must remain an alternative to massive budgets to keep sports marketing alive.
"Tout est Marque" Podcast: G. Sarfati's Case for Hybrid Sponsorship—Combining Professional and Amateur Elements
Ambush marketing: parasitism or creative genius? Guillaume Sarfati, founder of act for sport, breaks down a debate that’s often too black-and-white. Why ingenuity must remain an alternative to massive budgets to keep sports marketing alive.