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Sports Sponsorship and Employer Branding: The HR Tool That No One Really Uses
Local sponsorship is a powerful HR tool. Supporting the sports club where your employees’ children play fosters a unique sense of pride and loyalty. Discover how the “act for sport” approach can help structure your employer branding strategy.
Who participates in club sports in France? The profile of members your brand hasn't reached yet
Forget the clichés: amateur sports bring together 20 million highly segmented profiles (by age, socioeconomic status, and region). Discover how act for sport transforms this audience into a powerful advertising targeting tool for your local brand.
Amateur Sports Sponsorship and Drive-to-Store: The Strategy That Brings Customers Into the Store
Drive foot traffic to your store through amateur sports? It’s possible. Discover how to turn your local partnerships into powerful drivers of drive-to-store traffic through targeted and measurable activation. The “act for sport” method explained.
SMEs and Sports Sponsorship: 5 Initiatives You Can Undertake (Without a Large Corporation's Budget)
Sponsorship isn't just for big corporations! Discover five real-life examples of small and medium-sized businesses (€15K to €80K), including FC Rocquancourt, that have generated tangible ROI (drive-to-store, HR, sales). The secret lies in activation. Could this be right for you?