Think bigger

In gyms, young players discover handball with stars in their eyes. Their first pass, their first goal, their first victory shared with friends… Optical Center wanted to give them a clear vision of the future with the “See Bigger” campaign.

From Elite Athletes to Up-and-Coming Talents

Founded in 1991, Optical Center specializes in eyeglasses, contact lenses, and hearing aids. As the official partner of the French men’s handball team since 2024, the company is also committed to supporting amateur handball, from the national team all the way down to local gyms.

From 50 to 61 clubs in two seasons

After a first season with 50 clubs and 100 teams, Optical Center is supporting 61 clubs for the 2026–2027 season, from Brittany to Provence and all the way to the overseas territories. A total of 1,440 players and 63 volunteers are being outfitted this season.

An adidas grant for young handball players

Each club receives adidas uniforms for two of its teams—from U8 to U13—including jerseys, shorts, and goalkeeper uniforms. The coach also receives a tracksuit.

Close to Optical Center stores

The teams are selected from areas near the brand’s stores, and the jerseys are handed out in person at the stores. This creates a local connection between the teams, their families, and the opticians in the network. These moments of pride are then shared on social media using the hashtag #VoirPlusGrand.

Establishing a Strong Presence in Local Communities

Through junior handball, Optical Center maximizes its visibility on the court and strengthens its presence among families, staying closely connected to their daily lives.

With “See Bigger,” Optical Center proves that it’s possible to support handball at every level and offer young talents a vision of a future that lives up to their dreams.

A campaign conducted in collaboration with actforsport, a socially conscious communications solution.