Sika Talents Sport

In rugby, no one wins alone. We move forward together, support one another, and help each other get back on our feet—both on the field and on a construction site. It is this belief that gave rise to Sika Talents Sport.

Sika: Team Spirit at the Heart of Construction

As a leader in bonding, sealing, reinforcement, and protection products for the construction and automotive industries, Sika shares the values of camaraderie and teamwork with rugby.

Three seasons working with young talent

Launched in 2024 with 35 junior rugby clubs, the initiative has continued to grow. For its third edition, Sika is equipping 50 new amateur rugby clubs, from Brittany to Occitanie and all the way to Réunion.

Kappa uniforms for young rugby players

Each club receives 20 complete Kappa uniforms for its U10 or U12 team, in the club’s colors. Because no champion is made without a good mentor, one volunteer per club is also provided with a tracksuit.

Closer than ever to the construction industry ecosystem

Sika prioritizes clubs that are closely tied to its ecosystem and have connections to the construction industry. The uniforms are delivered directly to the clubs, providing an opportunity to discover the brand’s products, and local media cover these community-building events.

Build a relationship of trust with your target audience

The campaign allows Sika to reach families and, by extension, customers in the construction industry. It emphasizes the values of community and a sense of place, with brand visibility on the jerseys every weekend.

With Sika Talents Sport, the brand proves that the greatest structures always start with a close-knit team.

A campaign conducted in collaboration with actforsport, a socially conscious communications solution.