The Winning Basket
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
"The Winning Basket": HelloFresh Outfits 100 Teams of Young Basketball Players in 50 Amateur Basketball Clubs
A team’s energy is built on the court, but also during shared moments—whether it’s watching a game or enjoying a good meal with family. Team spirit, passion, and the joy of being together are ingredients common to both sports and cooking. It was from this conviction that Le Panier Gagnant was born—HelloFresh’s first initiative dedicated to amateur basketball.
From Elite to Amateur Basketball
As the world leader in meal kits, HelloFresh is a partner of the French national basketball teams and the FFBB. Through “Le Panier Gagnant,” the brand also supports amateur basketball—where it all begins—among its 620,000 players in France.
100 teams outfitted across 50 clubs
For this first season, HelloFresh is outfitting 100 teams across 50 amateur basketball clubs, from the Île-de-France region to Réunion. Out of more than 1,500 applications, 1,200 players and 100 volunteers will be outfitted for the start of the 2026–2027 season.
A Kappa grant of 1,400 euros per club
Each club receives Kappa uniforms for two of its teams—from U11 to U15—as well as tracksuits for the coaches, in the colors and sizes chosen by the club.
Eating Well, Starting at a Young Age
The campaign encourages young people and their families to push themselves on the field and to cook with fresh ingredients every day. The clubs also serve as brand ambassadors, introducing their members to the brand’s products. The campaign is gaining traction on social media and in outlets such as Sport Buzz Business.
Build a relationship of trust with families
Amateur basketball allows HelloFresh to reach parents—its primary customer base—and promote values related to health and nutrition, with visibility on the jerseys every weekend.
With "Le Panier Gagnant," HelloFresh proves that sports and cooking share the same ingredients—and that the best baskets also make their mark at the table.
A campaign conducted in collaboration with actforsport, a socially conscious communications agency.
