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Saison 6
2024-2025
200
clubs
5380
licensees
Season 5
2023-2024
400
clubs
12060
licensees
Season 4
2022-2023
300
clubs
10725
licensees
Season 3
2021-2022
247
clubs
9000
licensees
Season 2
2020-2021
135
clubs
6200
licensees
Season 1
2019-2020
105
clubs
5000
licensees

What the story doesn't tell

To you who read the footnotes. Here's the backstory, the prelude to the story, or how we helped Unibet create "Au Coeur du Sport".

act for sport's missions
Content creation

Build a sponsorship operation and communicate via specialized channels.

Sponsorship identity
Creation of an operation charter (logo, art direction, etc.)
Organization of video and photo shoots
Website
Creation of a 100% personalized recruitment platform
Media coverage
Development of an acquisition strategy for specialized media
Writing articles and press releases
Creation of media visuals
Organic communication and ads on social networks
Club relations

Recruit clubs that meet the advertiser's criteria in a defined territory and support them during their season.

Selection of qualified clubs
Recruitment of clubs that share the advertiser's values
Club selection based on specific criteria
Club management
Supporting clubs in their communications to highlight their sponsors and boost their visibility
Equipment

Order, produce and deliver equipment to clubs on time.

Ordering
Creation of an endowment ordering module (including branding)
Production
Total management of endowment production and delivery
Community and commitment

Promote the #AuCœurduSport community on social networks.

Social networking
Creation of a hashtag dedicated to the operation
Monitoring of the operation's social media KPIs
UGC generation and quantification
Community animation
Promoting the community of sponsored clubs
Unibet Awards

Organize and run a competition on social networks.

Communication
Creation of a dedicated web page, social networking visuals and marketing emails
Contest organization
UGC follow-up
(Pre)selection of winning clubs
Award management (production and delivery of prizes)
The Unibet team
Pierre REBOUX
Marketing & Sponsorship Manager
Frédéric NARDOU
Marketing & Operations Director (France)
Matthieu DRIDAS
Managing Director Unibet

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The story
Au Cœur du Sport
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📸 At the heart of sport

Once upon a time... at the heart of sport

It's Saturday, the afternoon is drawing to a close and, having finished training the younger players, a volunteer is still busy on the pitch. He's putting back in place the net that the children have tangled, and then the corner post that the wind has bent.
In a few hours' time, the senior team will take on their neighbors and rivals in a thrilling derby. It's all about preparing the pitch, the refreshment area, the water bottles... and welcoming the referees and players. Here, the trainer is not only the coach, but also the steward. He gives all the sweat of his brow to his players, whom he is so proud to see wearing the club's old-fashioned crest. Tonight, under the cheers of the fans, running behind his players even though the referee has forbidden him to do so, he will be the most passionate of footballers.
Real sport takes place down the street, on the corner of a neighborhood, without artifice. It's part of our culture. A sport that lives as much by the passion of its players as by the self-sacrifice of its volunteers. Unibet knows this, and dives right into the heart of the sport to support soccer and basketball enthusiasts.
📸 At the heart of soccer

Au Cœur du Sport

In 2019, the Au Cœur du Football project was born, with the sole vocation of supporting amateur soccer throughout France by offering complete outfits to senior teams. In 2022, it becomes Au Cœur du Sport, also supporting amateur basketball.
+1400
sponsored clubs
50K
licensees equipped
6
seasons
📸 At the heart of sport

Equipped like pros

From the very first season onwards, Unibet has done everything in its power to give amateur sportsmen and women the best possible support and added real value to the clubs. To achieve this, there was only one watchword: equip the players like pros. New shirts, shorts and socks from a premium brand for every player, every season for over a hundred clubs.
And because the players alone don't make the club, Unibet has decided to extend the scheme to the coaches of the sponsored teams from the second season onwards. For the latter, a free polo shirt, jacket and tracksuit pants!
🎥 Jersey markings - Season 1

Towards assertive clubs

In its desire to raise them to the top, Unibet supports clubs in their digitalization and helps them build a strong image.
For example, the brand gives them free access to professional tools such as online stores, management applications and specialized social networks.
And because the professionalization of clubs depends on their image, Unibet is encouraging them to promote this new partnership on social networks to bring credit and appeal to the club.
📸 Photo @GauthierLeRoux Plougastel FC

The Unibet Awards

Faced with the activity of clubs on social networks, Unibet decided to create the Unibet Awards to reward clubs with additional prizes.
In a succession of challenges launched at clubs on social networks, Unibet invites clubs to showcase the heart of soccer, the real thing, and to be proud of it.The "Most Beautiful Shoot", which has become the competition's flagship award, regales our eyes with creativity and color every season.
🏆 Discover the Unibet Awards
📸 Various entries for the Unibet Awards

Meeting the clubs

Building on the success of its encounter with FC de l'Etoile et de l'Huveaune, which won a film shoot at their club to highlight their exploits at the Unibet Awards, the brand has chosen to highlight other such clubs in a brand-new web series.
In a succession of episodes, Unibet invites the public to discover the authenticity of amateur soccer through the unique stories and anecdotes of the clubs.
🎥 Video FC de l'Etoile et de l'Huveaune🎥 Ep 1: Coupe de Provence final🎥 Ep 2: A family story
🎥 FC de l'Etoile et de l'Huveaune meeting
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Behind the scenes

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