"Au Cœur du Sport"

Amateur sports are a passion lived out every weekend on fields and courts across France. Volunteers who give their time, coaches who pass on their knowledge, and players who share so much more than just a game. It is in these clubs that tomorrow’s champions are born.

Supporting all forms of soccer—and now basketball as well

As a partner of all soccer leagues, Unibet launched “Au Cœur du Sport” in 2019 and expanded it to include basketball in its fifth season. For its eighth season, in 2026–2027, the program is outfitting 160 soccer clubs and 40 basketball clubs. Since its launch, more than 1,500 clubs have been supported and more than 50,000 registered players have been outfitted.

A Season Like the Pros

Each club receives free, high-end Puma gear for its senior teams, including full uniforms for the players and tracksuits for the coaches.

Experience a game day from the inside

Unibet has produced a web series consisting of seven short episodes that takes viewers behind the scenes of an amateur team on game day, capturing their preparations, emotions, and team spirit.

The Unibet Awards: Showcasing Clubs

The Unibet Awards encourage clubs to take on challenges on social media, such as posting the best photo from a game, using the hashtag #AuCœurDuSport. The initiative has been a huge success, with thousands of entries and more than 100 clubs receiving awards.

A Concrete and Responsible Commitment

With “Au Cœur du Sport,” Unibet has created a true brand asset. By emphasizing closeness and support, the brand reinforces its responsible positioning relative to its competitors.

A campaign conducted in collaboration with actforsport, a socially conscious communications agency.