Team Defender
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
Through Team Defender, Land Rover is supporting 74 amateur rugby clubs and helping young players advance all the way to the Bouclier de Brennus
Rugby often begins at a rugby academy. A first oval ball, a first jersey, parents on the sidelines, and values passed down from a very young age. It is to these young players—both boys and girls—and their families that Land Rover has chosen to reach out with Team Defender.
Supporting Amateur Rugby in Local Communities
Land Rover supports one club per dealership—a total of 74 amateur rugby clubs across France, all located within 30 km of a dealership. Their U12 teams receive uniforms in Defender colors, and a total of 1,300 young players proudly wear the jerseys. The jersey presentation, held at dealerships, creates a strong bond between the brand’s teams and the families.
The #TeamDefender Challenge: The Road to the Brennus Shield
Every year, a social media challenge offers one club a unique opportunity: to bring the Brennus Shield to the Stade de France for the TOP 14 final. The clubs take on four challenges with their U12 teams between January and May. In 2022, the competition generated 200 posts and 15,000 interactions, and the young players from the Laon Rugby Club emerged victorious.
Promote the event to rugby fans
The media and brand ambassadors are promoting the campaign to the entire community of rugby fans.
From the first jersey they receive at the dealership to hoisting the Brennus Shield at the Stade de France, Team Defender gives young rugby players a season they’ll remember for a long time.
