Breathe, feel the excitement, win!
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
Breathe, Feel the Excitement, Win! Homair outfits 110 youth teams across 55 amateur soccer clubs
Camping vacations and youth soccer have more in common than you might think. You spend time outdoors, share simple moments, and create family memories. These are the values that Homair wanted to bring to life on the field with the “Breathe, Feel the Excitement, Win!” campaign.
Homair: From Campgrounds to Soccer Fields
With over 35 years of experience in the outdoor recreation industry, Homair offers more than 400 destinations in France and Europe. With this initiative, the brand extends the world of family vacations well beyond the summer, offering weekend getaways at its campsites every weekend.
110 youth teams equipped across 55 clubs
For the 2025–2026 season, Homair is partnering with 55 amateur soccer clubs across France. The initiative attracted more than 3,500 registrations, and 1,430 uniforms were donated to 1,320 players and 110 volunteers.
A Puma donation for young soccer players
Each club receives 24 complete Puma uniforms for two of its teams—ranging from U8 to U13—as well as tracksuits for the two volunteers who coach them. Ordered in the spring, the uniforms were ready when the kids returned from vacation, just in time for the start of the school year.
Close to Campgrounds and Families
The sponsored clubs are located near Homair campgrounds. In this way, the brand reaches its core audience during shared experiences, embodies its values of camaraderie and the outdoors, and gains visibility every weekend.
In 2025–2026, young people enjoyed the fresh air, lived out their passion for soccer, and won together. #BreatheLiveWin
A campaign conducted in collaboration with actforsport, a socially conscious communications solution.
