Together, we can go further
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
Together, we go further: Ring sponsors 120 amateur soccer clubs and supports 2,880 young players
A neighborhood soccer club is much more than just a field. It’s a place where children grow up together, where parents meet every weekend, and where bonds are formed among neighbors. Ring wanted to celebrate these values of camaraderie and sharing with the “Together, We Go Further” campaign.
A brand that cares about what matters
Ring, an Amazon subsidiary, designs smart doorbells and video surveillance devices. As it entered the French market, the brand sought to build trust with families and found amateur soccer to be a natural avenue for doing so.
120 amateur soccer clubs supported
For the 2024–2025 season, Ring is partnering with 240 youth teams across 120 clubs, providing equipment for 2,880 players and 240 coaches. Each club will receive adidas uniforms for two teams—ranging from U9 to U13—track suits for coaches, as well as exclusive discounts and adidas gift cards for the entire season.
Working closely with families and retail locations
The clubs are located in the catchment areas of Ring retailers, such as Boulanger and Darty. The brand thus targets families—and, by extension, homeowners and renters—with a focus on community and a sense of belonging to the neighborhood.
Guy Roux and Djibril Cissé, Coaches for a Day
Near Auxerre, Ring treated a club to an extraordinary afternoon, with Guy Roux and Djibril Cissé serving as coaches. This intergenerational event was covered by SoFoot and Dégaine, part of the SoPress group, which helped raise the event’s profile among the general public.
With “Ensemble,” we go further—Ring proves that amateur sports are a wonderful way to build trust with families right in the heart of their neighborhoods.
A campaign conducted in collaboration with actforsport, a socially conscious communications solution.
