Let's Share the Cooperative Spirit
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
Let’s Share the Spirit of Cooperation: Orpi Already Supports 500 Amateur Soccer Clubs and Their Young Players
On Saturday mornings, on the sidelines of soccer fields across France, parents are there. Week after week, they cheer on and support their children. Amateur soccer is, first and foremost, a community of families, volunteers, and young players. It is to this community that Orpi has chosen to reach out with “Let’s Share the Cooperative Spirit.”
A conscious choice: amateur soccer over professional sports
While other players are entering the world of professional sports, Orpi has chosen to focus on community and local roots. This choice is consistent with its cooperative identity and the values of commitment, solidarity, and sharing that unite amateur clubs.
500 clubs equipped in three seasons
With 300 clubs in 2024, followed by 100 in 2025 and 100 more in 2026–2027, there are already 500 clubs wearing Orpi’s colors, from mainland France to the overseas territories. Each club receives PUMA uniforms worth approximately 1,500 euros for two of its teams—in the U9, U11, or U13 age groups—as well as exclusive purchasing terms for three years.
Working closely with agencies and families
Each club the company supports is located within 15 km of an Orpi branch, which hosts a festive ceremony to present the jerseys. This helps the brand build credibility with parents—an audience for whom real estate projects are important. Each branch can also sponsor additional teams in its local area.
Get clubs buzzing on social media
Clubs are sharing their experiences using the hashtag #PartageonsLespritCooperatif. Orpi is also livening up the season with contests, such as #CelebrationOrpi, which recognizes the best celebrations.
With “Let’s Share the Cooperative Spirit,” Orpi demonstrates that sports sponsorship can be local, meaningful, and deeply human all at once.
A campaign carried out in collaboration with actforsport, a socially conscious communications agency.
