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Season 6
2024-2025
290
clubs
7920
licensees
Season 5
2023-2024
456
clubs
12236
licensees
Season 4
2022-2023
517
clubs
16060
licensees
Season 3
2021-2022
503
clubs
11670
licensees
Season 2
2020-2021
380
clubs
9830
licensees
Season 1
2019-2020
100
clubs
2500
licensees

What the story doesn't tell

To you who read the footnotes. Here's the backstory, the preamble to the story, or how we helped BigMat create "Les Bâtisseurs du Sport".

act for sport's missions
Content creation

Build a sponsorship operation and communicate via specialized channels.

Sponsorship identity
Creation of an operation charter (logo, art direction, etc.)
Organization of video and photo shoots
Website
Creation of a 100% personalized recruitment platform
Media coverage
Development of an acquisition strategy for specialized media
Writing articles and press releases
Creation of media visuals
Organic communication and ads on social networks
Club relations

Recruit clubs that meet the advertiser's criteria in a defined territory and support them during their season.

Selection of qualified clubs
Recruitment of clubs that share the advertiser's values
Club selection based on specific criteria
Club management
Supporting clubs in their communications to highlight their sponsors and boost their visibility
Equipment

Order, produce and deliver equipment to clubs on time.

Ordering
Creation of an endowment ordering module (including branding)
Production
Total management of endowment production and delivery
Community and commitment

Promote the #LesBâtisseursDuSport community on social networks.

Social networking
Creation of a hashtag dedicated to the operation
Monitoring of the operation's social media KPIs
UGC generation and quantification
Community animation
Promoting the community of sponsored clubs
BigBag Challenges

Organize and run a competition on social networks.

Communication
Creation of a dedicated web page, social networking visuals and marketing emails
Contest organization
UGC follow-up
(Pre)selection of winning clubs
Award management (production and delivery of prizes)
The BigMat team
Nicolas ANDREINI
Digital Marketing Manager France
Thibault PLADER
BigMat International Coordinator
Matteo CAMILLINA
Director BigMat Italy & BigMat International

"Historically, BigMat has always been a very active player in sport, with members very committed to local associations. The launch of Bâtisseurs du Sport has enabled us to pool our efforts and gain strength on a national and European scale, while at the same time making the group's values, such as solidarity and team spirit, vibrate even more strongly."

Fabio RINALDI
Chairman of the Board, BigMat

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The story
Les Bâtisseurs du Sport
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📸 Les Bâtisseurs du Sport

Close to its customers, close to its partners.

BigMat is first and foremost a local company that makes a point of keeping people at the heart of its customer relations.
With its network of members across the country, but above all close to its customers, BigMat builds close relationships. Close to people, close to what matters to them.
By equipping a club close to its sales outlets, the brand contributes to the development of these sports associations, their members, volunteers and supporters, thus pursuing its mission with its core values: service spirit, excellence, sharing and solidarity.
🎥 "At your side for 40 years" video
📸 BigMat

Once upon a time... people count too.

In the early hours of the morning, with the sun barely out and the gates barely open, the entire BigMat team is having coffee in the break room. The first customer has arrived. He's early, but he's not waiting outside; he's got a coffee in his hand too, sitting in that same break room laughing with all the employees. He's more of a comrade than a prospect, because at BigMat, people count too.
BigMat knows that putting people at the heart of a project is one of the fundamentals of amateur sport. So it was only natural that Les Bâtisseurs du Sport was born.
📸 Les Bâtisseurs du Sport

Les Bâtisseurs du Sport

Over the past 6 seasons, with more than 2,250 clubs sponsored in 7 European countries, BigMat has become a committed player in the promotion of amateur sport.
+2250
sponsored clubs
+57K
licensees equipped
7
countries
6
seasons
👉 Visit the operation site
📸 Les Bâtisseurs du Sport

Jersey, shorts, socks.

Match kits are a recurring budget item for clubs. Every season, nearly 30% of the total equipment budget has to be renewed. This is where BigMat comes in. Clubs now have an additional budget to allocate to expenses that are sometimes ancillary, yet so important, such as travel to competitions, or training with the recruitment of instructors.
The average Les Bâtisseurs du Sport season is :
500
sponsored clubs
10 000
licensees equipped
1200€
per club
🎥 Watch the video
🎥 Évreux Agglo Handball

Much more than sponsorship.

BigMat has built up its support for partner clubs brick by brick. From the very first season, the brand supported handball players as they progressed, notably with the involvement of Thierry Omeyer, emblematic goalkeeper of the French handball team, and later young basketball players with NBA player Boris Diaw.
Following sporting and fun challenges organized on social networks, the winning clubs had the chance to welcome the champions for a tailor-made meeting.
As well as delighting licensees and coaches, these initiatives have generated a real buzz among club supporters and strengthened their attachment to BigMat, which has enabled them to enjoy this wonderful experience.
🎥 Video Thierry Omeyer 1🎥 Video Thierry Omeyer 2🎥 Video Boris Diaw
🎥 Thierry Omeyer at POM's in Deauville

Because it's more than just sport.

At BigMat and Les Bâtisseurs du Sport, discipline is of little importance. That's why we've supported clubs in so many different sports. What counts is the sharing and togetherness that clubs embody so well.
These multiple seasons have made BigMat a committed local supporter of all those clubs that bring families together, help children grow up and make the work of thousands of volunteers shine. Because sport is more than discipline, and people are more than sport.
📸 Les Bâtisseurs du Sport

Ultra-local activation, embodied on a European scale

Across Europe, BigMat has 934 members who share the same values of teamwork and mutual aid. Already closely involved with their local ecosystem, the stores have been sharing a new key moment with these hundreds of partner sports associations for the past 5 seasons: the official presentation of outfits.
This solemn moment generates a buzz on social networks, with all store managers handing out the prizes to club volunteers and members.
The average Les Bâtisseurs du Sport season is :
1950
in-store discounts
+19K
network commitments
🎥 Évreux Agglo Handball at BigMat

A commitment that goes further...

In addition to the prize money, BigMat is committed to renovating the sports facilities of its partner clubs.
Amateur sport also means hundreds of sports facilities, some of them dilapidated and in need of refurbishment. This state of affairs has given rise to a number of activations alongside our partner clubs: Les Bâtisseurs du Vestiaire.
For once, BigMat is using the collective's strengths and expertise to take part in a project to renovate the infrastructure of clubs in need. In 2021, several clubs will see their infrastructures renovated thanks to the commitment of their sponsor.
BigMat suppliers, club leaders, town hall representatives and BigMat employees are all involved in renovation projects.
🎥 Work: Club RSR🎥 Work: Mareuil SC🎥 Work: FC Chamalières
🎥 Work at Club RSR
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Behind the scenes

If you're curious and want to know how this beautiful story came to life, it's over here.

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