Volvic Rugby Club
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
Volvic Rugby Club: The brand is outfitting young rugby players in Auvergne with a Kappa jersey inspired by the region’s volcanoes
In the heart of the Auvergne volcanoes, rugby is much more than just a sport. It is a source of regional pride that has been passed down from generation to generation, from the stands of Marcel-Michelin Stadium to the fields of the smallest villages. Volvic, a brand born in this very region, wanted to help this passion grow through the Volvic Rugby Club.
More than 60 years of rugby
A partner of ASM Clermont Auvergne for more than 60 years, Volvic has also supported the 2023 and 2025 Rugby World Cups, with ambassadors such as Antoine Dupont. In 2025, the brand created the Volvic Rugby Club to support amateur players in its home region as well.
Clubs Supported at the Foot of Volcanoes
After supporting 50 clubs in its first season, Volvic is now supporting 40 amateur rugby clubs in the Allier, Puy-de-Dôme, Cantal, and Haute-Loire departments. Each club receives 23 Kappa uniforms for its junior teams—from U6 to U14—tracksuits for its volunteers, and 24 water bottles. Volvic has thus become the hydration partner for these young players.
A jersey that reflects the spirit of Auvergne
To go beyond a simple logo, act for sport collaborated with Kappa to design a jersey that incorporates the landscape, wildlife, and the volcano. The photo shoot took place in the forest, near the spring, and provides the brand with visuals that blend corporate social responsibility, local roots, and branding.
A source of regional pride highlighted by local media
Local media report on jersey presentations and cover youth games. With more than 1,000 uniforms visible within a limited area, Volvic has become an integral part of daily life for families in Auvergne.
Through its partnership with the Volvic Rugby Club, the brand demonstrates that sponsorship can celebrate a sport, a region, and an identity all at once. #VolvicRugbyClub
A campaign conducted in collaboration with actforsport, a socially conscious communications solution.
