Play as a Team
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
"Play as a Team!" Leetchi Supports 50 Amateur Soccer and Basketball Clubs Committed to Solidarity
In an amateur club, nothing gets done alone. Players, volunteers, fans… everyone pitches in for an away game, a tournament, or a new set of jerseys. Amateur sports are, first and foremost, a collective adventure. Leetchi wanted to celebrate this with the “Jouez Collectif!” campaign.
A brand that makes it easier to help one another
As an online fundraising platform, Leetchi makes generosity accessible to everyone—whether to make a dream come true, organize a celebration, or support a cause. Partnering with amateur sports—which are at the heart of everyday community projects—was therefore a natural fit.
25 soccer clubs and 25 basketball clubs
Soccer or basketball? Why choose when you can support both! For the 2025 season, Leetchi is partnering with 50 clubs across France—25 soccer clubs and 25 basketball clubs. At each club, two senior teams—both women’s and men’s—are supported alongside their volunteers.
Kappa Outfits to Kick Off the Season Right
The clubs receive complete Kappa uniforms for their players, as well as tracksuits for their volunteers. This amounts to more than 1,500 euros worth of soccer equipment and more than 1,300 euros worth of basketball equipment.
Clubs Selected for Their Commitment to Solidarity
Out of more than 4,500 entries, Leetchi gave priority to clubs involved in social and charitable initiatives, in line with its mission. Local media are covering the jersey giveaways, and the clubs are sharing their stories using the hashtag #LeetchiJouezCollectif.
With “Jouez Collectif!”, Leetchi proves that its purpose goes beyond online fundraising. The brand makes it easier for people to support one another and fund experiences that bring people together, both on the field and in life.
A campaign conducted in collaboration with actforsport, a socially conscious communications solution.
