"À nos couleurs"
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
With "À Nos Couleurs," Uber Eats is creating custom Nike jerseys for 100 amateur soccer clubs
A soccer jersey is more than just a jersey. It represents the history of a club, a neighborhood, and a city—and the pride of those who wear it every weekend. It was this belief that gave rise to “À Nos Couleurs,” the Uber Eats program dedicated to amateur soccer.
From supporting the French national team to supporting amateur clubs
As a major partner of the French Football Federation, Uber Eats wanted to go a step further and celebrate the authenticity of amateur clubs through a large-scale program featuring custom-designed jerseys.
A one-of-a-kind jersey, co-created with each club
Here, there’s no standard template. An art director and a team of designers meet with the players from each club to translate their identity, colors, and sense of pride into a design. US Laon, for example, created a jersey that pays homage to its cathedral.
Throughout France, for everyone
Each season, 50 clubs are selected, with two teams per club—for a total of 100 teams, including 50 women’s and 50 men’s teams. For its second season, the program has reserved 25 percent of its spots for youth teams. Each club receives two sets of 14 complete Nike kits featuring their custom jerseys.
Showcasing the jerseys, promoting amateur soccer
The jerseys were unveiled at an event with influencers, and then Brut aired five in-depth reports from inside the clubs. The recognition even extended to Panini sticker albums, where players from Season 1 posed alongside the pros.
With “À Nos Couleurs,” Uber Eats celebrates the identity that is a source of pride for amateur clubs throughout France.
An initiative carried out in partnership with Act for Sport.
