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Season 2
2024-2023
50
clubs
1400
licensees
Season 1
2023-2022
50
clubs
1400
licensees

What the story doesn't tell

To you who read the footnotes. Here's the backstory, the preamble to the story, or how we helped Uber Eats create "À nos couleurs".

act for sport's missions
Content creation

Build a sponsorship operation and communicate via specialized channels.

Website
Creation of a 100% personalized recruitment platform
Media coverage
Organic communication and ads on social networks
Club relations

Recruit clubs that meet the advertiser's criteria in a defined territory and support them during their season.

Selection of qualified clubs
Recruitment of clubs that share the advertiser's values
Selection of clubs according to specific criteria (e.g. gender parity, geographical distribution, etc.).
Selection of ambassador clubs featured in the Panini Foot 2024 album.
Club management
Supporting clubs in their communications to highlight their sponsors and boost their visibility
Equipment

Order, produce and deliver equipment to clubs on time.

Ordering
Creation of an endowment ordering module (including branding)
Jersey design
Supervision of design creation (designer-club meetings, validation of proofs, production launch)
Production
Total management of endowment production and delivery
They talk about it
National media
BFM TV
BFM TV presents the amateur players in the Panini Foot 2024 album on set in the "Image of the Day".
📺 See the television clip
Gross
Presentation of the jerseys, and the significance of their design, of the clubs in our colors.
📺 Watch the video
Konbini
Zack Nani introduces the Uber Eats players featured in the Panini Foot 2024 album.
📺 Watch the video
Local media
Ouest France
Spotlight on amateur player Hugo Rouiller, selected to represent his Anjou club in the Panini album alongside the pros.
📰 Read the article
France bleu
Spotlight on amateur player Julien Boccardi, selected to represent his Isère club in the Panini album alongside the pros.
📰 Read the article
Marketing and communications media
I've got a buddy in advertising
Presentation of the Panini operation.
📰 Read the article
Creapills
Presentation of the Panini operation.
📰 Read the article
In your ad
Presentation of the Panini operation.
📰 Read the article
Sport Marketing
Presentation of the Panini operation.
📰 Read the article
The Uber Eats team
Julien Rabreau
Brand and Sponsorships Manager

Want to become a sponsor?

A sudden urge to sponsor? We'd be delighted to bring your project to life.

Contact us
La belle histoire
To our colors
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📸 To our colors

Uber Eats, the great soccer partner.

For many years, Uber Eats has been a staunch supporter of professional soccer. Notably a partner of Olympique de Marseille, the French Football Federation and Ligue 1, the brand's major actions in the sport are countless.
But Uber Eats also pays special attention to all football fans. The brand is aimed at seasoned fans for whom match nights are often synonymous with conviviality: a well-known ritual of getting together with friends to share a meal and support the players.
It was against this backdrop that we decided to get involved with amateur clubs and create the À nos couleurs operation.
📸 Uber Eats x FFF

Once upon a time... our colors.

The match is over, and after lifting the cup with his players and celebrating this moment of collective communion, the chairman pushes open the clubhouse door with a full heart. The sound of cheering fans dies down, but the emotion is still there.
The victory takes him back years, when he was one of those who wore the jersey to defend the club's colors. He looks up and contemplates the old cup he had so much fun winning back then. Today, others have done it for him. We'll have to make room on the shelf to display their victory. There, on the wall, next to a single frame in which the club's jersey hangs proudly. A jersey magnified by the matches that have worn it down, on which is embroidered a crest that has never lost its splendor. A logo marked with a phrase that guides every player who dons the jersey: à nos couleurs.
Identity is key in a sports association. It crosses generations without ever fading, because it's a symbol of belonging and commitment. Uber Eats knows this, and has created À nos couleurs to enable each club to design a jersey in its own image.
📸 To our colors

To our colors.

Since 2022, Uber Eats has been sponsoring amateur soccer clubs in France. It enables them to create the jersey of their dreams and helps them better embody their identity.
100
sponsored clubs
2800
licensees equipped
2
seasons
50%
of women's teams selected
+56%
of FFF clubs registered
+20K
registrations  
📸 To our colors

Embody his club's identity.

Clubs had the incredible opportunity to meet with a team of professionals to co-create a unique jersey. Colors, shapes, symbols... everything is designed to reflect the club's history and identity, to bring out its very essence.
More than a sponsor, Uber Eats enables its clubs to reveal themselves and proudly display their colors with a jersey that is theirs and that corresponds to them.
The brand doesn't stop there, enabling its clubs to fully embody their identity. Thanks to conferences and creative resources, it also gives them the tools to enrich their communications and better promote their clubs.
🎥 To our colors

Amateur players alongside the pros in the Panini 2024 album.

Since amateurs deserve at least as much attention as the pros, a player ambassador for each club was given the chance to represent his or her colors in the Panini Foot 2024 album.
Soccer fans had the chance to collect the cards of their favourite professional and amateur players!
📸 Uber Eats x Panini

Proud of their colors.

Thanks to these privileges - creating a unique jersey, attending specialist conferences, appearing in the Panini Foot 2024 album... it doesn't take long for clubs to make their colors shine.
As soon as they receive their outfits, they post colorful content on social networks. The players pose as models and claim to belong.
A winning bet for Uber Eats, whose objective was to enable clubs to better embody their identity and shine on every pitch!
📸 Club posts In our colors
Did this beautiful story inspire you?

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Behind the scenes

If you're curious and want to know how this beautiful story came to life, it's over here.

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