the blog from actforsport

2026 World Cup and amateur soccer: launch of the Dembélé campaign by 900.care and Act for Sport

Forget the stars. For the 2026 World Cup, 900.care is celebrating soccer thanks to Dembélé (well, not the one who won the Ballon d’Or…)

Groupama x act for sport: How to Hold Your Own Against the Giants at the Tour de France?

The Tour de France attracts the giants. With the arrival of Decathlon and CMA CGM, how does Groupama set itself apart? By connecting the professional elite with amateur sports. An in-depth look at a winning regional sponsorship strategy with act for sport.

Amateur Sports Sponsorship: 4 Keys to Going Beyond Traditional ROI and Measuring Your Impact

Don’t confuse immediate ROI with overall effectiveness. Learn how to balance your amateur sports sponsorship between widespread visibility and local business.

Volvic x ASM Clermont Partnership: When Professional Sports Boost Amateur Rugby

A look back at a magical evening: when Volvic and Act For Sport opened the doors of the ASM to the children of the Volvic Rugby Club.