Destination Hand
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
Through Destination Hand, Spoticar is equipping 50 amateur handball clubs and their young players
Every weekend, in gyms across France, thousands of young handball players take to the court, cheered on by their parents. Amateur handball is all about this collective energy that brings clubs and communities to life. It is this energy that Spoticar has chosen to support through Destination Hand.
50 amateur handball clubs equipped like the pros
For the 2026–2027 season—the initiative’s first year—Spoticar is supporting 50 amateur handball clubs in the U15, U17, and U19 age groups. Each club receives a Nike kit worth more than 1,700 euros, including jerseys, shorts, and goalkeeper uniforms. The initiative is guided by the belief that the level of play should never depend on a club’s budget.
Working closely with dealerships and families
The sponsored clubs are located near Spoticar dealerships, where the uniforms are delivered. These encounters foster a personal connection between the brand and the club. In the stands, parents often talk about driver’s licenses or their child’s first used car, and Spoticar is visible every weekend right where these conversations take place.
A jersey that also protects children
On the back of each jersey, a QR code allows you to contact the organization L’Enfant Bleu, which works to combat child abuse.
Weekly visibility on social media
Every week, clubs and young players post photos of their games, helping to spread the word about Spoticar far beyond the gyms. And in the future, a partnership with a professional club could bring champions and young amateurs closer together.
A campaign conducted in collaboration with act for sport, a socially conscious communications agency.
