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Sponsorship of the 2026 World Cup: A Look at FIFA's Partners
Global partners, official sponsors, regional rights: Get an inside look at the business side of the 2026 World Cup and the budgets of giants like Adidas and Coca-Cola.
2026 World Cup: Why Amateur Soccer Is Your Best Platform for Marketing Activation
No ticket to become a partner of the 2026 World Cup? Amateur soccer offers equally engaging alternative sponsorship opportunities. Discover how to engage fans at the heart of clubs with act for sport.
Top 5 Most Memorable World Cup Campaigns
Check out the Top 5 best international World Cup marketing campaigns. From IKEA to Paddy Power, take a closer look at the campaigns that have left their mark on global soccer marketing.
Guillaume Sarfati's Perspective on Why Nike ACG Has Redefined Sports Hospitality
Nike ACG Express: A stroke of genius or just a marketing gimmick? Guillaume Sarfati analyzes this rail journey from Paris to the Alps. Discover how Nike is reinventing sports hospitality by blending performance, heritage, and memorable experiences.