the blog from actforsport

Amateur sport as a field of activation for federal partners

The federations provide a national, non-partisan voice, combining media exposure via national team matches and proximity via their amateur clubs. Analysis of the different strategies adopted by federal partners.

Land Rover and the #LandOfRugby Experience

Land Rover, a partner to all forms of rugby, is bringing its #LandOfRugby commitment to life with 74 amateur rugby teams across the country, within 30km of a dealership.

Vestiaire Chat: Ludovic Bonnet, former Marketing and Communications Director at BigMat

For a number of years now, BigMat has been promoting diversity and inclusion in the broadest sense of the term through its communication slogan: "People count too". How does amateur sport enable BigMat International to nurture this signature? Here's how.

Bouygues Telecom supports associations

Committed to working alongside associations to encourage collective action, Bouygues Telecom pays particular attention to the world of amateur sport by financing match outfits for 50 soccer, basketball, rugby and handball clubs.