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Amateur Sports Sponsorship: Definition, Needs, and How It Works to Find Partners

What is sports sponsorship? What are its benefits for clubs and companies, and what are the steps to building a lasting partnership?

August 13, 2026
6 min
🇫🇷 FR
Written by Lou

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Back Market creates the "Champions League" for amateur sport

Back Market, the leading French company in the refurbished goods market, had an idea to help the development of women's sports: to equip the female members of amateur clubs in various sports. To do this, they created the Championnes Ligue!

Partner news
August 31, 2022
2 min
Written by Martin

Land Rover challenges its 74 partner clubs

Proud sponsor of 74 amateur rugby clubs throughout France, Land Rover is offering them the Land of Rugby Experience. 4 challenges to be carried out on social networks to win a unique experience: driving the Brennus Shield to the Stade de France!

Partner news
July 5, 2022
1 min
Written by Martin

Foncia and rugby, a story of values and brand activation.

Foncia's history with rugby began in 2015, via its partnership with Racing 92. Nadjet Boubekeur explains how the brand activated this brand commitment to make it national.

Interview
March 22, 2022
3 min
Written by Martin

Unibet continues to write its history at the heart of amateur soccer.

Since 2019, Unibet has made amateur soccer one of the focuses of its sponsorship strategy by supporting its core target: soccer fans. Discover Unibet's commitment to amateur soccer and the metrics of season 4.

Partner news
March 21, 2022
3 min
Written by Martin