"Ton Club, Ton Maillot"
They have made and continue to make commitments, season after season, to local sports associations. Discover the stories of those who have chosen to associate their brand with amateur sport.
Learn all about what made this campaign a success
Your Club, Your Jersey: Groupama outfits more than 825 amateur and professional cycling clubs
There’s that moment, right before setting out on a Sunday ride, when you slip on your jersey and feel like you’re part of something bigger. Freedom, the joy of exertion, the pride of wearing your club’s colors… Whether you’re an amateur or a pro, cycling brings people together around universal values.
From the pro ranks to amateur clubs
As a partner of the Groupama-FDJ cycling team since 2018, Groupama wanted to bring these values to life within amateur clubs. That’s how “Ton Club, Ton Maillot” came to be, as part of the “Par passion du vélo” program.
Clubs Equipped Like the Pros
Each season, 120 amateur cycling clubs are selected from across France. Each club receives 20 full kits designed in collaboration with Poli, an expert in cycling apparel. The clubs choose the colors for the jersey’s nine panels and have 13 spots available for their logos and those of their partners, at no cost.
Pick up your jerseys at the store
The jerseys are distributed at Groupama branches, and each distribution serves as an opportunity for advisors and clubs to connect, reflecting the brand’s mutualist identity. Videos also feature clubs sharing their enthusiastic response to the initiative.
Amateur Cycling in the Spotlight
A fake front page of *L’Équipe* dedicated to amateur clubs and a TV commercial aired during the Tour de France helped raise the campaign’s profile among the general public.
7 seasons, the same passion
More than 825 clubs and 20,000 cyclists have already benefited from “Ton Club, Ton Maillot.” From the Tour de France to Sunday rides, Groupama supports cycling where it’s truly enjoyed.
A campaign conducted in collaboration with actforsport, a socially conscious communications agency.
