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Season 4
2024-2025
30
clubs
720
licensees
Season 3
2023-2024
30
clubs
720
licensees
Season 2
2022-2023
30
clubs
720
licensees
Season 1
2021-2022
40
clubs
960
licensees

What the story doesn't tell

To you who read the footnotes. Here's the backstory, the preamble to the story, or how we helped Butagaz create "Au Plus Près des Clubs".

act for sport's missions
Content creation

Build a sponsorship operation and communicate via specialized channels.

Website
Creation of a 100% personalized recruitment platform
Media coverage
Creation of communication assets
Organic communication and ads on social networks
Club relations

Recruit clubs that meet the advertiser's criteria in a defined territory and support them during their season.

Selection of qualified clubs
Recruitment of clubs that share the advertiser's values
Selection of clubs according to specific criteria (e.g. gender parity, geographical distribution, etc.).
Club management
Supporting clubs in their communications to highlight their sponsors and boost their visibility
Equipment

Order, produce and deliver equipment to clubs on time.

Ordering
Creation of an endowment ordering module (including branding)
Production
Total management of endowment production and delivery
They talk about it
Business media and sponsoring
Forbes
Introducing Butagaz's commitment to professional and amateur handball in France.
📺 Watch the video
SPONSORA
Sporsora presents the #AuPlusPrèsDesClubs operation.
📰 Read the article
SportBuzzBusiness
Operation presentation
📰 Read the article
Sports media
Women sport
Women Sports presents Butagaz's initiative to support amateur handball clubs throughout France in their energy transition.
📰 Read the article
French Handball Federation (FFHB)
Interview with the President of the Butagaz Group Foundation about the operation.
📰 Read the article
Handnews
HandNews talks about the 4th edition of the #AuPlusPrèsDesClubs operation
📰 Read the article
The Butagaz team
Anne-Stephanie Pierry
Communications, Digital and CSR Director

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The story
"Au Plus Près des Clubs"
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📸 C. Darleux and Plouvorn HB

Butagaz and the energy of handball

For several years, Butagaz has been weaving a strong relationship with French handball. A loyal partner of the French Handball Federation since 2017, the brand supports the French teams - women's, men's and youth - in their development.
This commitment is reflected in our pioneering role as the first title partner of a women's league with the Butagaz Energy League.
Building on its commitment to professional handball, the brand has chosen to extend its action by supporting amateur clubs throughout France. This enables hundreds of local clubs to be promoted, provided with resources and supported throughout their sporting season. In this way, Butagaz plays an active part in the vitality, sustainability and diversity of French handball.
🎥 Spot "Partenaire équipe de France de Handball" 
📸 Butagaz

Once upon a time... Closer to the Clubs.

This Wednesday, in a neighborhood gymnasium that smells of resin, preparations are underway for an important match. Not because it's a national cup final, but rather because it's the first time the little champions will be playing a match. A real one! Lola, Théo and Louis have only been playing handball for a few weeks, yet they're already dreaming of playing like the greats they see on TV.
This afternoon, they'll be casting impassioned glances at their parents who've come to cheer them on from the stands, and proudly celebrating with their coach who's taught them the technical moves they've already mastered.
The pre-game adrenaline will be pumping, but none of the children will be really stressed, because they'll all know that above all else, they'll be playing with their friends. The game will be fluid, the passes precise, the defense solid - carried by this invisible link that will unite them, this discreet solidarity that will give them the certainty of never being alone.
Because every Wednesday is all about blossoming, growing together and discovering a taste for sport, Butagaz supports these precious moments through its"Au Plus Près des Clubs" program.
📸 ASPTT Handball Chateauroux

"Au Plus Près des Clubs"

In 2021, the "Au Plus Près des Clubs" operation was launched in France. A program designed to support, encourage and reward those who bring handball to life, with commitment and humility.
130
sponsored clubs
3120
licensees equipped
4
seasons
👉 Visit the operation site
📸 Rueil AC Handball

Pro and amateur, all supported!

Since 2017, Butagaz has partnered national teams, the French Handball Federation and now also amateur clubs throughout France.
In this way, Butagaz is affirming its commitment to supporting handball at all levels, by assisting both professional teams and amateur clubs. This dual involvement is part of a global strategy to promote the practice and values of handball, from the highest level of competition to the local courts. By committing itself to all those involved in the sport, Butagaz aims to create a strong and lasting synergy, promoting the growth, visibility and vitality of handball in all its diversity and prestige.
🎥 Spot "Immersion in the Butagaz Energie League
📸 FFHB

Partner of all handballs

When Butagaz says it's committed to all forms of handball, it obviously also means Wheelchair Handball clubs.
This is what Natacha Cambriels, President of Butagaz, has to say. I'm delighted to continue the wonderful relationship between Butagaz and FFHandball that began in 2017. [...] I'm also proud to become the first partner of the French Wheelchair Handball team. [...] We are proud to support all forms of handball, at both professional and amateur levels.
Since the4th season of the "Au Plus Près des Clubs" program, Butagaz has dedicated part of its support to clubs with a HandFauteuil section.
📸 FFHB

Challenges full of energy

In response to clubs' enthusiasm for the operation on social networks, and in order to liven up each sporting season, Butagaz has set up challenges both on and off the pitch. These reward the most committed amateur clubs.
Each year, new challenges put the creativity and commitment of the clubs to the test, enabling them to showcase the sport they love so much. Every year, magnificent moments of sport are captured in time!
📸 Posts from participating clubs

Meeting the clubs

As part of the #AuPlusPrèsDesClubs challenges, a number of clubs were privileged to enjoy an unforgettable experience by welcoming icons of French handball: Cléopatre Darleux and Nikola and Luka Karabatic. Committed ambassadors for the brand, they embody the spirit of #AuPlusPrèsDesClubs - because behind every pro is a former amateur.
For both Plouvorn Handball and Rueil-Malmaison A.C. Handball, these moments of sharing, exchange and passion will remain forever engraved in the memories. For these young players, meeting the eyes of their sporting heroes and receiving their encouragement has probably given a new taste to their commitment on the pitch.
📸 Cléopatre Darleux and the Karabatic brothers
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Behind the scenes

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📸 Rueil AC Handball
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