Since 2019, Unibet has made amateur soccer one of the focuses of its sponsorship strategy by supporting its core target: soccer fans. Discover Unibet's commitment to amateur soccer and the metrics of season 4.
Since 2019, Unibet has made amateur soccer one of the focuses of its sponsorship strategy. Indeed, the brand has chosen to build a genuine CSR campaign by supporting its core target group, soccer fans.
With over 500 amateur clubs sponsored and more than 20,000 match outfits donated, Unibet is now a well-known and recognized sponsor on amateur pitches.
For the 4th season of the Au Coeur Du Football program, 300 more clubs will join the Au Coeur Du Football community and see their senior licensees equipped like pros.
The registration platform for the 4th season of the scheme was open from January 25 to February 28, 2022. Buoyed by surgical media coverage of the "soccer fans" target, some 900,000 soccer enthusiasts were able to view the portraits of clubs sponsored by Unibet.
An authentic editorial line highlighting the great stories of the system and enabling readers to project their club into the sponsorship program.
The registration platform welcomed 14,000 football enthusiasts and almost 4,000 club applications during the registration month.
Discover the list of the 300 winners: https://www.unibetequipetonclub.fr/clubs-selectionnes 🏆
The equipment offered to clubs includes 14 kits of shirts, shorts, socks and one volunteer kit per senior team. The more senior teams a club has, the larger the allocation.
Pédro Sorbal (ES Paris 13 treasurer): The partnership with Unibet came at just the right time, as we were planning to change all the club's equipment with the new logo. It has accelerated the process by 2 years, enabling us to renew the outfits of 4 senior teams and the U20 team, representing savings of over €2,500.
The club community can be found on social networks via the hashtag #AuCoeurDuFootball, with jersey presentation photos, match photos, goal videos and more.
Social media activity is tracked and encouraged by the Unibet Awards, which enrich the prize fund with additional equipment.
Régis Macé (FC Centre Bretagne's equipment manager): Between the jersey sets and tracksuits won thanks to our video, we've been able to save around €4,000, which represents almost 15% of the annual budget, not to mention the spin-offs in terms of image.
Since 2019, Unibet has made amateur soccer one of the focuses of its sponsorship strategy. Indeed, the brand has chosen to build a genuine CSR campaign by supporting its core target group, soccer fans.
With over 500 amateur clubs sponsored and more than 20,000 match outfits donated, Unibet is now a well-known and recognized sponsor on amateur pitches.
For the 4th season of the Au Coeur Du Football program, 300 more clubs will join the Au Coeur Du Football community and see their senior licensees equipped like pros.
The registration platform for the 4th season of the scheme was open from January 25 to February 28, 2022. Buoyed by surgical media coverage of the "soccer fans" target, some 900,000 soccer enthusiasts were able to view the portraits of clubs sponsored by Unibet.
An authentic editorial line highlighting the great stories of the system and enabling readers to project their club into the sponsorship program.
The registration platform welcomed 14,000 football enthusiasts and almost 4,000 club applications during the registration month.
Discover the list of the 300 winners: https://www.unibetequipetonclub.fr/clubs-selectionnes 🏆
The equipment offered to clubs includes 14 kits of shirts, shorts, socks and one volunteer kit per senior team. The more senior teams a club has, the larger the allocation.
Pédro Sorbal (ES Paris 13 treasurer): The partnership with Unibet came at just the right time, as we were planning to change all the club's equipment with the new logo. It has accelerated the process by 2 years, enabling us to renew the outfits of 4 senior teams and the U20 team, representing savings of over €2,500.
The club community can be found on social networks via the hashtag #AuCoeurDuFootball, with jersey presentation photos, match photos, goal videos and more.
Social media activity is tracked and encouraged by the Unibet Awards, which enrich the prize fund with additional equipment.
Régis Macé (FC Centre Bretagne's equipment manager): Between the jersey sets and tracksuits won thanks to our video, we've been able to save around €4,000, which represents almost 15% of the annual budget, not to mention the spin-offs in terms of image.
