The federations provide a national, non-partisan voice, combining media exposure via national team matches and proximity via their amateur clubs. Analysis of the different strategies adopted by federal partners.
Crédit Agricole, France's no. 1 bank.
More than 7,000 branches in 39 regional banks across France.
Support for 27 sporting disciplines, from local associations to national federations (FF Judo, FF Football)
A webzine, Le Sport comme École de la Vie, featuring portraits of sportsmen and women, meetings between professionals and amateurs, and reports on burning issues in French sport.
And more recently, a 360° campaign that brings all these commitments together in 45 seconds.
A partner of French soccer since 1974, the CA benefits from the media visibility of the federal partnership via international matches and national cups (Coupe de France, Coupe Gambardella), as well as from the territorial coverage of amateur soccer. Mindful of the societal impact of this partnership on local communities, the bank is stepping up its support for clubs to help them structure and develop.
Every season, several hundred clubs are recognized for their exemplary structuring, training (young players, educators) and integration of women's soccer. Each label has 3 levels, depending on the objectives achieved.
At present, 3,500 clubs have a valid label.
Since 2018, Crédit Agricole has been rewarding approved clubs with additional equipment endowments.
Discover the trajectories of 3 clubs rewarded by these FFF labels: https: //ca-sportecoledevie.fr/cote-foot/labels-veritable-distinction-nationale/
7,505 clubs took part in the 21/22 edition of the Coupe de France, 888 clubs in the women's version and 2,134 clubs in the youngest, the Coupe Gambardella.
These competitions bring clubs together in a merry mix: different levels, different departments and then regions, great epics and tragic disappointments (which you have to swallow quickly to get back up in the championship).
For the CA, these cups are a major visibility factor in the regions, since from the 4th round onwards, the competing teams play in jerseys emblazoned with the logos of our federal partners (Crédit Agricole & Betclic). Some 2,000 clubs have been playing in federal jerseys since the beginning of October.
It's also about storytelling, around the strong values that drive these competitions.
Every 2 years, the summer is marked by an epic (more or less long) for the blues. An opportunity for Crédit Agricole to communicate on this brand territory, which stylishly combines the professional with its amateur origins.
These competitions are also a good way of highlighting the talent pool that is the amateur world, and helping clubs prepare for the new sporting season.
For Euro 2020 (played in June 2021), the CA set up the "Tous amateurs des Bleus" scheme. By taking part in the game on social networks, Internet users could win FFF prizes (shirts, match tickets, etc.) while contributing to a solidarity gauge in favor of local soccer clubs.
Editor's note
It should be added that the group's territorial coverage, with its 7,000 local agencies, enables them to act on behalf of clubs and athletes in local actions in addition to their national action.
Not all brands benefit from this kind of internal organization that can be deployed in the territories, which is why the act for sport solution has been designed to make this kind of scheme combining CSR and communication accessible to all advertisers.
8 out of 10 soccer clubs in Belgium do not have a women's team.
This is one of the metrics to emerge from the study conducted by ING in collaboration with the Belgian Football Union in the spring of 2021.
Today, Belgium has just under 40,000 female players, i.e. one woman for every 13 men.
Faced with these facts, and as part of the The World at our Feet plan, ING has launched a 60,000 euro competition to support amateur clubs' most promising projects for promoting women's soccer.
The winners were chosen on the basis of actions carried out and future projects. Examples include setting up soccer, coaching or refereeing academies for girls; creating additional youth teams; organizing women's events or tournaments to introduce girls to soccer; and developing campaigns to raise awareness and promote women's soccer.
A total of 20 clubs received financial support: €1,500 in grants and €1,500 in equipment.
As a partner of the French Handball Federation for over 4 years, and the 1st supporter of a discipline that won two medals in Tokyo, Butagaz is extending its commitment and supporting the recovery of amateur handball. A difficult start to the new season, marked by a 20% drop in the number of junior members.
To support clubs and encourage young people to get back into handball, the blue bear brand is launching a call for applications from amateur clubs to finance equipment for two of their youth teams.
40 clubs were selected at the end of the registration month for the quality of their sports projects and the commitment of their social media communities.
Discover the winners :
The winning clubs will receive Adidas equipment (jersey, shorts & bag) for 24 junior members, as well as money can't buy experiences on Butagaz Energie League pitches or with brand ambassadors Nikola Karabatic and Allison Pineau.
With 1,400 registrations for 975 clubs, the KPIs for the registration phase demonstrated the interest shown by clubs in federal partners who are involved locally.
"The number of applications reflects Butagaz's legitimacy as a partner of handball" Sylvie Gallois - Vice President - Butagaz
The complementary relationship between professional and amateur sport allows Butagaz to respond to several brand challenges:
Crédit Agricole, France's no. 1 bank.
More than 7,000 branches in 39 regional banks across France.
Support for 27 sporting disciplines, from local associations to national federations (FF Judo, FF Football)
A webzine, Le Sport comme École de la Vie, featuring portraits of sportsmen and women, meetings between professionals and amateurs, and reports on burning issues in French sport.
And more recently, a 360° campaign that brings all these commitments together in 45 seconds.
A partner of French soccer since 1974, the CA benefits from the media visibility of the federal partnership via international matches and national cups (Coupe de France, Coupe Gambardella), as well as from the territorial coverage of amateur soccer. Mindful of the societal impact of this partnership on local communities, the bank is stepping up its support for clubs to help them structure and develop.
Every season, several hundred clubs are recognized for their exemplary structuring, training (young players, educators) and integration of women's soccer. Each label has 3 levels, depending on the objectives achieved.
At present, 3,500 clubs have a valid label.
Since 2018, Crédit Agricole has been rewarding approved clubs with additional equipment endowments.
Discover the trajectories of 3 clubs rewarded by these FFF labels: https: //ca-sportecoledevie.fr/cote-foot/labels-veritable-distinction-nationale/
7,505 clubs took part in the 21/22 edition of the Coupe de France, 888 clubs in the women's version and 2,134 clubs in the youngest, the Coupe Gambardella.
These competitions bring clubs together in a merry mix: different levels, different departments and then regions, great epics and tragic disappointments (which you have to swallow quickly to get back up in the championship).
For the CA, these cups are a major visibility factor in the regions, since from the 4th round onwards, the competing teams play in jerseys emblazoned with the logos of our federal partners (Crédit Agricole & Betclic). Some 2,000 clubs have been playing in federal jerseys since the beginning of October.
It's also about storytelling, around the strong values that drive these competitions.
Every 2 years, the summer is marked by an epic (more or less long) for the blues. An opportunity for Crédit Agricole to communicate on this brand territory, which stylishly combines the professional with its amateur origins.
These competitions are also a good way of highlighting the talent pool that is the amateur world, and helping clubs prepare for the new sporting season.
For Euro 2020 (played in June 2021), the CA set up the "Tous amateurs des Bleus" scheme. By taking part in the game on social networks, Internet users could win FFF prizes (shirts, match tickets, etc.) while contributing to a solidarity gauge in favor of local soccer clubs.
Editor's note
It should be added that the group's territorial coverage, with its 7,000 local agencies, enables them to act on behalf of clubs and athletes in local actions in addition to their national action.
Not all brands benefit from this kind of internal organization that can be deployed in the territories, which is why the act for sport solution has been designed to make this kind of scheme combining CSR and communication accessible to all advertisers.
8 out of 10 soccer clubs in Belgium do not have a women's team.
This is one of the metrics to emerge from the study conducted by ING in collaboration with the Belgian Football Union in the spring of 2021.
Today, Belgium has just under 40,000 female players, i.e. one woman for every 13 men.
Faced with these facts, and as part of the The World at our Feet plan, ING has launched a 60,000 euro competition to support amateur clubs' most promising projects for promoting women's soccer.
The winners were chosen on the basis of actions carried out and future projects. Examples include setting up soccer, coaching or refereeing academies for girls; creating additional youth teams; organizing women's events or tournaments to introduce girls to soccer; and developing campaigns to raise awareness and promote women's soccer.
A total of 20 clubs received financial support: €1,500 in grants and €1,500 in equipment.
As a partner of the French Handball Federation for over 4 years, and the 1st supporter of a discipline that won two medals in Tokyo, Butagaz is extending its commitment and supporting the recovery of amateur handball. A difficult start to the new season, marked by a 20% drop in the number of junior members.
To support clubs and encourage young people to get back into handball, the blue bear brand is launching a call for applications from amateur clubs to finance equipment for two of their youth teams.
40 clubs were selected at the end of the registration month for the quality of their sports projects and the commitment of their social media communities.
Discover the winners :
The winning clubs will receive Adidas equipment (jersey, shorts & bag) for 24 junior members, as well as money can't buy experiences on Butagaz Energie League pitches or with brand ambassadors Nikola Karabatic and Allison Pineau.
With 1,400 registrations for 975 clubs, the KPIs for the registration phase demonstrated the interest shown by clubs in federal partners who are involved locally.
"The number of applications reflects Butagaz's legitimacy as a partner of handball" Sylvie Gallois - Vice President - Butagaz
The complementary relationship between professional and amateur sport allows Butagaz to respond to several brand challenges:
