The place of women in society is a deep-rooted issue that echoes on the sports field, where inequalities run so deep. Here's a look at the situation.
The last few years have seen the rise of women's sport, both in the media and in practice. The federations have structured their strategies to promote women's participation, and a number of professional posters are now featured in the mainstream media.
The place of women in society is a deep-rooted issue that echoes on the sports field, where inequalities run so deep. Here's a look at the situation.
In 2018, 38.5% of licenses issued by federations affiliated to the CNOSF were for women, representing just over 6 million licensed sportswomen (+16% on 2015).
Since 2018, physical activity has remained relatively stable (84% of women take part in some form of physical activity or sport), but the health crisis has disrupted habits and practice patterns.
According to the FDJ - Paris 2024 Women's Sport barometer of March 2022:
In terms of media coverage, the various international competitions hosted by France have led to an increase in general interest in professional practice.
Women's sport currently claims 12.3M fans in France in 2021, with a leading quartet made up of soccer (6.8M), tennis (5.7M), athletics (5.4M) and swimming (5.2M).
However, the legacy left by the various international competitions in France has not always lived up to the promises made by public institutions. The release of Ada Hegerberg, 1st Women's Ballon d'Or winner, is a case in point:
Organizing international competitions is good. Investing in our championship is better. We're in the doldrums and the 2019 World Cup in France has had no impact.
This media development has aroused the interest of brands who see the association of values with women's sport, its competitions, its clubs and its ambassadors, as a positive development.
Brands such as Arkema and, more recently, Point.P use women's sports to convey the values of sport within the company and pave the way for the feminization of the building trades.
"Investing in women's sport is very beneficial for the brand's reputation" Vincent Cottereau, Arkema Sponsoring Director
Other brands, such as La Boulangère, are themselves promoting women's sports through a brand content strategy(discover La Boulangère's commitment).
While the objectives of these brands are varied, they find immaculate values that enable them to respond to a quest for meaning in their advertising commitment.
Although the federations have structured their strategies for increasing the number of women playing, clubs often lack the financial resources to develop a real women's program. Lack of facilities, lack of volunteers and/or lack of communication: there are many reasons why amateur clubs do not welcome women.
The action of the CPB Bréquigny players in the Coupe de France highlighted the inequalities in equipment between men's and women's soccer. Following this event, the FFF expressed its desire to equip teams competing in the Coupe de France with the same equipment from the 2022/23 season onwards.
Faced with these challenges, we are calling on sponsors, who are proud supporters of women's sport, to make a commitment to amateur clubs as well, in order to help women's sports develop. Because the legacy of major competitions also depends on the development of amateur sport.
Intermarché, for example, launched its SensationnElles support program to mark Women's Rights Day. With its patron Laure Boulleau, the federal partner will be rewarding the best club projects with experiences and a financial endowment.
For more information: https: //aupluspresdusport.intermarche.com/sensationnelles
The last few years have seen the rise of women's sport, both in the media and in practice. The federations have structured their strategies to promote women's participation, and a number of professional posters are now featured in the mainstream media.
The place of women in society is a deep-rooted issue that echoes on the sports field, where inequalities run so deep. Here's a look at the situation.
In 2018, 38.5% of licenses issued by federations affiliated to the CNOSF were for women, representing just over 6 million licensed sportswomen (+16% on 2015).
Since 2018, physical activity has remained relatively stable (84% of women take part in some form of physical activity or sport), but the health crisis has disrupted habits and practice patterns.
According to the FDJ - Paris 2024 Women's Sport barometer of March 2022:
In terms of media coverage, the various international competitions hosted by France have led to an increase in general interest in professional practice.
Women's sport currently claims 12.3M fans in France in 2021, with a leading quartet made up of soccer (6.8M), tennis (5.7M), athletics (5.4M) and swimming (5.2M).
However, the legacy left by the various international competitions in France has not always lived up to the promises made by public institutions. The release of Ada Hegerberg, 1st Women's Ballon d'Or winner, is a case in point:
Organizing international competitions is good. Investing in our championship is better. We're in the doldrums and the 2019 World Cup in France has had no impact.
This media development has aroused the interest of brands who see the association of values with women's sport, its competitions, its clubs and its ambassadors, as a positive development.
Brands such as Arkema and, more recently, Point.P use women's sports to convey the values of sport within the company and pave the way for the feminization of the building trades.
"Investing in women's sport is very beneficial for the brand's reputation" Vincent Cottereau, Arkema Sponsoring Director
Other brands, such as La Boulangère, are themselves promoting women's sports through a brand content strategy(discover La Boulangère's commitment).
While the objectives of these brands are varied, they find immaculate values that enable them to respond to a quest for meaning in their advertising commitment.
Although the federations have structured their strategies for increasing the number of women playing, clubs often lack the financial resources to develop a real women's program. Lack of facilities, lack of volunteers and/or lack of communication: there are many reasons why amateur clubs do not welcome women.
The action of the CPB Bréquigny players in the Coupe de France highlighted the inequalities in equipment between men's and women's soccer. Following this event, the FFF expressed its desire to equip teams competing in the Coupe de France with the same equipment from the 2022/23 season onwards.
Faced with these challenges, we are calling on sponsors, who are proud supporters of women's sport, to make a commitment to amateur clubs as well, in order to help women's sports develop. Because the legacy of major competitions also depends on the development of amateur sport.
Intermarché, for example, launched its SensationnElles support program to mark Women's Rights Day. With its patron Laure Boulleau, the federal partner will be rewarding the best club projects with experiences and a financial endowment.
For more information: https: //aupluspresdusport.intermarche.com/sensationnelles
