For a number of years now, BigMat has been promoting diversity and inclusion in the broadest sense of the term through its communication slogan: "People count too". How does amateur sport enable BigMat International to nurture this signature? Here's how.
For a number of years now, we've been promoting diversity and inclusion in the broadest sense of the term through our communications slogan: "People count too".
And if there's one place that promotes inclusion, it's the sports field. On the pitch, we have to play as a team, with solidarity and respect, so that everyone can give their best and excel. Each player is a link in the collective success.
We find this spirit on building sites or during a construction project: craftsmen work together to create a collective work, each one a link in the chain of success.
By supporting amateur clubs for the past 3 years through the Les Bâtisseurs du Sportoperation, BigMat has nurtured this brand signature.
The aim is twofold:
Initially, getting the BigMat brand involved in amateur sport with act for sport (formerly La Centrale Du Sport) was a real gamble, as they had never launched this type of operation before.
They presented us with a unique dual expertise:
But what made the difference at the time was that they exuded the DNA of amateur sport and had an overwhelming desire to serve a societal cause, which went hand in hand with our desire to nurture the brand signature.
In view of the enthusiasm shown by the clubs during the registration period and in social media when they received their outfits, and the involvement of our members, we have proposed that BigMat International join the scheme at the end of 2019.
As the Group is present in 6 other countries, the challenge was to propose a common system while meeting the challenges of each territory and bringing value to the territories of our 904 sales outlets.
Chaque antenne nationale (Belgique, Italie, Espagne, Portugal, Slovaquie et République Tchèque) ont pu soutenir le sport de leur choix via les clubs amateurs de la zone de chalandise de leurs adhérents (ndlr : < 45km d'un point de vente).
With the 3rd season underway, we're proud to say that we support over 1,000 clubs across Europe.
A project which, in addition to communicating our brand, also federates our internal teams and involves each of our outlets in a global operation.
Today, the challenge is to diversify our support for associations and to include members even more in a common strategy. To achieve this, we have developed new mechanisms with act for sport:
Nota bene: At the time this article was published, Ludovic Bonnet had taken over as CEO of the Sud Management group and left Bigmat International.
For a number of years now, we've been promoting diversity and inclusion in the broadest sense of the term through our communications slogan: "People count too".
And if there's one place that promotes inclusion, it's the sports field. On the pitch, we have to play as a team, with solidarity and respect, so that everyone can give their best and excel. Each player is a link in the collective success.
We find this spirit on building sites or during a construction project: craftsmen work together to create a collective work, each one a link in the chain of success.
By supporting amateur clubs for the past 3 years through the Les Bâtisseurs du Sportoperation, BigMat has nurtured this brand signature.
The aim is twofold:
Initially, getting the BigMat brand involved in amateur sport with act for sport (formerly La Centrale Du Sport) was a real gamble, as they had never launched this type of operation before.
They presented us with a unique dual expertise:
But what made the difference at the time was that they exuded the DNA of amateur sport and had an overwhelming desire to serve a societal cause, which went hand in hand with our desire to nurture the brand signature.
In view of the enthusiasm shown by the clubs during the registration period and in social media when they received their outfits, and the involvement of our members, we have proposed that BigMat International join the scheme at the end of 2019.
As the Group is present in 6 other countries, the challenge was to propose a common system while meeting the challenges of each territory and bringing value to the territories of our 904 sales outlets.
Chaque antenne nationale (Belgique, Italie, Espagne, Portugal, Slovaquie et République Tchèque) ont pu soutenir le sport de leur choix via les clubs amateurs de la zone de chalandise de leurs adhérents (ndlr : < 45km d'un point de vente).
With the 3rd season underway, we're proud to say that we support over 1,000 clubs across Europe.
A project which, in addition to communicating our brand, also federates our internal teams and involves each of our outlets in a global operation.
Today, the challenge is to diversify our support for associations and to include members even more in a common strategy. To achieve this, we have developed new mechanisms with act for sport:
Nota bene: At the time this article was published, Ludovic Bonnet had taken over as CEO of the Sud Management group and left Bigmat International.
